Internet Marketing Consultant, Paid Search (Mexico City)
Rise Interactive
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Posted:
August 1, 2023
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Onsite
About the position
The job overview for the Internet Marketing Consultant, Search position at Rise Interactive is to execute various search engine marketing activities, including campaign development, optimization, and paid search performance analysis. The ideal candidate should have superior organizational and time management skills, be process-driven, and able to develop data-driven creative solutions for day-to-day account management. Responsibilities include managing and executing online search engine marketing and strategy, optimizing accounts and campaigns, and ensuring an exceptional client experience.
Responsibilities
- Manage and execute online search engine marketing and strategy for Rise's Paid Search client portfolio of business
- Use Google, Bing, Yahoo and other ad interfaces to develop and optimize new/current accounts and campaigns to impact ROI for clients
- Execute daily account management and maintenance tasks, including but not limited to, daily account pacing, keyword analysis, optimization, forecasting, as well as working with various internal/external teams to drive an exceptional client experience
- Exhibit clear understanding of overall client messaging and develop search marketing creative solutions to meet client objectives
- Stay up-to-date with industry trends and best practices in search engine marketing to continuously improve campaign performance and results
Requirements
- Superior organizational and time management skills
- Ability to work on and complete multiple internal and external projects simultaneously
- Process driven and able to understand problems at a fundamental level
- Data-driven and able to develop creative solutions through day-to-day account management
- Experience in online search engine marketing and strategy
- Proficiency in using Google, Bing, Yahoo, and other ad interfaces
- Ability to develop and optimize new/current accounts and campaigns to impact ROI for clients
- Strong account management and maintenance skills, including daily account pacing, keyword analysis, optimization, and forecasting
- Excellent communication and collaboration skills with internal and external teams
- Clear understanding of overall client messaging and ability to develop search marketing strategies based on client needs
Benefits
- Competitive salary and compensation package
- Opportunity to work in a rapidly growing full-service interactive advertising agency
- Chance to be part of an entrepreneurial culture
- Exposure to a quickly expanding client base
- Execution of various search engine marketing activities
- Opportunity to work on multiple internal and external projects simultaneously
- Data-driven creative solutions to solve problems
- Opportunity to manage and execute online search engine marketing and strategy
- Use of Google, Bing, Yahoo, and other ad interfaces
- Optimization of new/current accounts and campaigns to impact ROI for clients
- Daily account management and maintenance tasks
- Development of search marketing creative
- Utilization of strong analytical skills to extract insights from campaign data
- Well-developed quantitatively based recommendations to accomplish client goals and objectives
- Opportunity to gain experience in digital marketing, PPC, and SEO
- Fluency in English communication skills required
- Excellent presentation skills
- Background in business, engineering, and/or sciences preferred
- Familiarity with Excel and VBA is a plus
- Superior organizational and time management skills
- Ability to work with minimal supervision while maintaining focus and productivity
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Rise Interactive
Rise Interactive is a full-service digital marketing agency, helping leading brands drive better business outcomes.
Company Overview
Rise Interactive is a full-service digital marketing agency, helping leading brands drive better business outcomes.
Benefits
- Bachelor's Degree or Equivalent
- Experience implementing media technologies or site analytics in support of Paid Search, SEO, Paid Social, or Programmatic strategies
- Demonstrated effective team task management, prioritization, and organizational skills
- Ability to use operational ticketing and project management tools
- Excellent critical thinking, verbal, and written communications skills, with strong experience in communicating with internal stakeholders
- Strategic and analytical planning and problem-solving skills
- Knowledge of digital media KPIs such as ROAS, CPA, CPL, etc, and how they are measured is a plus.
- Self-motivated, organized, ambitious individual with a passion for marketing technology
- Able to work with minimal supervision while maintaining focus and productivity.
- Experience implementing media or site analytic platforms (Google Analytics, Adobe Analytics, Google Tag Manager, Tealium, Google Search Ads 360, Invoca, Google Campaign Manager, Meta, LinkedIn, Amazon Advertising, etc).
Preferred Skills:
- Experience with Google Analytics or Adobe Analytics
- Experience with Search Ads 360, Google Ads, Microsoft Ads
- Experience with Google Search Console
- Experience with Meta, LinkedIn, Pinterest, Snapchat, Tiktok, or Reddit
- Experience with Display & Video 360 or Campaign Manager 360
- Experience with TheTradeDesk
- Experience working remotely
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