International Social Media Specialist
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About The Position
Visit Seattle is now hiring a creative, collaborative, enthusiastic, Seattle-based International Social Media Specialist. This role will support the organization’s dynamic social strategy targeting international markets. It is a brand new position at Visit Seattle, so it comes with a great opportunity to develop a framework for reaching international audiences across the social media landscape. Housed within the Marketing department, this role will work alongside the existing social media team to create, source, and organize social media content. This position also works closely with the Tourism Development department and in-market agencies to understand visitor behavior and social media consumption within our key international markets: China, Japan, South Korea, France, Germany, Australia, and the United Kingdom. The person in this role will cultivate a deep understanding of these markets, using it to engage audiences within their cultural context, furthering Visit Seattle’s campaign messaging and integrating company-wide initiatives to inspire and enhance the visitor experience. The International Social Media Specialist aligns with the goals of the larger organization and can see the big picture but also demonstrates close attention to detail. This person is organized and works well under tight deadlines, thrives when working independently but is also a team player, ready to jump in wherever needed. Preferred candidates will have a strong background in using social media platforms on behalf of an organization, as well as a keen understanding of how various cultures utilize social platforms including but not limited to Instagram, Facebook, X, TikTok, Pinterest, YouTube, LinkedIn, WeChat, Weibo, and Red Note (Xiaohongshu). This role will play a pivotal part in setting the strategic social media approach to reach key targets in each market, as well as supporting, maintaining, and growing the organization’s presence and engagement across all relevant social media channels.
