Head of Performance Marketing

Whatnot is a livestream shopping platform and marketplace that is growing rapidly. They are seeking a Head of Performance Marketing to lead a team and scale a critical capability for the company’s growth. The ideal candidate will have at least 10 years of work experience with at least 3 years spent running large performance marketing campaigns, be a world-class judge of talent and incredible team builder, and have a deep understanding of customer personas and every metric that drives campaign performance.

• Lead a team to scale a critical capability for the company’s growth
• Manage a team of marketers and campaign managers to drive the success and effectiveness of performance marketing online media properties and beyond
• Deeply understand customer personas, creative that resonates with them as well as every metric that drives campaign performance
• Build and scale a world-class performance marketing team up to $10M+/mo in spend with strong payback periods
• Deliver world-class creative that resonates with an audience while having a command of every key metric to drive business performance
• Know the entire performance marketing landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape
• Partner cross-functionally with data, finance, engineering, and marketing teams to drive campaign success
• Run any campaign yourself even if you haven’t done this fully for a period of time.

• 10+ years of work experience with at least 3 years spent running large performance marketing campaigns
• Previous experience building and scaling a world-class performance marketing team up to $10M+/mo in spend with strong payback periods
• Ability to effectively deliver world-class creative that resonates with an audience while having a command of every key metric to drive business performance
• Knowledge of the entire performance marketing landscape, including knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies
• Ability to partner cross-functionally with data, finance, engineering, and marketing teams to drive campaign success
• Willingness to roll up sleeves and run any campaign yourself even if you haven’t done this fully for a period of time