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You'll develop and execute inbound and outbound strategies. You'll identify and move qualified leads through the funnel. You'll ensure pipe generation meets business targets. You'll develop, manage and drive pipeline strategy. You develop and codify best practices and sales workflows for scaled and bespoke interactions with prospects. You'll partner with Account Executives in each vertical to build strategy and prospect into designated accounts. You develop relationships with prospects to uncover needs through effective questioning to qualify interest and viability to prepare hand-off to sales. You'll leverage insights. You'll work to achieve KPIs, optimize insights, and leverage quantitative as well as qualitative feedback to continuously test, iterate, and improve your sales strategy. You'll make informed decisions and seek out opportunities to gain more insight. You'll be a first-mover. Your aim will be to stay ahead of the curve, improving the timing of sales outreach and lead nurturing. You seek to shorten sales cycles and increase customer retention by implementing strategies that turn interested customers into brand evangelists.