Growth Marketing Manager, Paid Media

NOCD is seeking an experienced Growth Marketing Manager focused on Paid Media to join their team. The role involves executing to help grow their established awareness, app install, and direct response programs and learning new channels that are uncovered to reach more people struggling with OCD. The individual will optimize and manage paid marketing campaigns to drive customer acquisition growth, track and create reports for channel and campaign performance, and contribute to the overall acquisition marketing strategy. The ideal candidate should have 4+ years of experience in performance-based digital marketing, expertise in managing Meta and YouTube ads, and experience designing and conducting experiments to move specific KPIs.

• Optimize and manage paid marketing campaigns to drive customer acquisition growth
• Grow and manage new paid channels that demonstrated growth potential during initial experiments
• Track and create reports for channel and campaign performance through various views (channel, campaign, audience, message, creative, and content) to share insights and propose new optimizations
• Inform stakeholders and content creators about performance, learnings, and insights
• Contribute to the overall acquisition marketing strategy
• Create and maintain a monthly budget
• Identify and pitch new channels, campaigns, audiences, and creative themes to test
• Partner with the content creators and creative team to make new ad creative
• Collaborate with the team to create content, landing pages, etc.

• Passion for being at the cutting edge of marketing trends and leveling up growth through paid media
• 4+ years of experience in performance-based digital marketing
• Expertise in managing Meta and YouTube ads
• Managed a six-figure minimum monthly budget
• Proficient in building reports and analyzing data
• Comfortable working with and translating ambiguous datasets into insights and recommendations
• Strong, proactive communication skills
• Comfortable working in a fast-paced and rapidly changing environment
• Experience designing and conducting experiments to move specific KPIs
• Experience with a business intelligence tool (we use Metabase and Tableau)
• Familiarity with these metrics: impressions, reach, CPM, CTR, CPV, leads, CPL, funnel conversion rates, CAC
• Bonus points if you have experience with: other ad platforms (reddit, Spotify, TikTok), design tools (Figma, Canva), copywriting, mobile measurement partners (AppsFlyer), pixel management (Google Tag Manager), content creation (video, audio), influencers or partnerships, working inside of a healthcare organization.