About the position
As a Regional Marketing Specialist, you'll play a key role in bringing global and North American marketing strategies to life within the Pacific Southwest region. Reporting to the Senior Manager of Field Marketing, you'll collaborate with leaders and field sellers to drive growth through targeted campaigns, events, and customer engagement. This role supports integrated marketing plans that align with customer objectives and drive growth across all lines of business and sales channels in the region. You'll be responsible for turning strategy into action, managing performance metrics, and continuously optimizing processes to improve results and Return on Investment (ROI). Building strong relationships with the field and becoming a trusted partner to sales is essential to success in this role.
Responsibilities
- Helps plan and deploy marketing programs and initiatives that directly support the strategic growth aspirations of the region.
- Responsible for the execution and management of integrated marketing programs including lead generation campaigns, locally focused social and earned media, trade and JCI-sponsored customer events.
- Works closely with Market General Managers, Front Line Sales Managers and key Sales Reps to materially improve campaign execution, sales productivity, and pipeline creation.
- Collaborates with Marketing, Sales, Commercial Operations, and Regional / Market Management teams.
- Learns and supports the full sales process used in our business, from lead generation to closing deals.
- Develops deep expertise around market opportunities, competitive environment, and customer requirements within the Region.
- Participates in local sales efforts and has direct customer contact.
- Performs other related duties and projects as assigned.
Requirements
- 1-3 years of experience
- Bachelor's degree in Business with a Marketing concentration, Business Administration or related field.
- Experience in field sales, sales enablement and/or field marketing preferred.
- Excellent interpersonal and communication skills required.
- Analytical skills and ability to effectively organize data in a way that is simple to understand.
- Ability to travel up to 10%
Nice-to-haves
- Experience in CRM systems (i.e. SalesForce)
Benefits
- Competitive salary
- Paid vacation/holidays/sick time
- Comprehensive benefits package including 401K, medical, dental, and vision care
- On the job/cross training opportunities
- Encouraging and collaborative team environment
- Dedication to safety through our Zero Harm policy
