Executive Director, HCP Omnichannel Content Innovation

WebMD • Atlanta, GA

188d

About The Position

WebMD/Medscape seeks an Executive Director to lead editorial multichannel HCP content campaign initiatives, ensuring high-quality, engaging, audience-specific health and medical content. This role involves leading a team of content strategists, editors, video producers, and social media professionals to ideate, create and curate content that attracts and engages designated audiences in both the professional and consumer spaces. The Executive Director is responsible for both strategy and execution, working closely with editorial, marketing and business partners across the company. This role will heavily leverage analytics, AI, and other technology to assist editors and writers in developing content that grows engagement across audience segments and helps drive business results. The ideal candidate has strong leadership abilities, excellent communication and organizational skills, and a deep understanding of the medical industry and both the healthcare professional and consumer audiences. Creativity, unconventional thinking, news and marketing judgment, AI prompt-writing experience, and an understanding of performance analytics are critical to the success of this position. The Executive Director will also be adept at managing budgets and multiple projects, while being responsive to changing priorities and audience trends. This role is based on our Atlanta, New York City (Newark), Portland, or Los Angeles offices or potentially remotely from other US locations. It reports to the Group Vice President, Content.

Requirements

• Bachelor's degree, ideally in a field related to this position (such as Communications, Media, or Journalism)
• Minimum of 5 years of experience in digital content creation for healthcare audiences (professional and/or consumer)
• Experience creating content across multiple platforms (such as social media, streaming video, web, and/or app)
• Proficiency with content management systems (CMS)
• Experience with performance analytics.
• Experience with multimedia production and integration.
• Excellent organizational and project management skills.
• Excellent people and leadership skills.
• Ability to work under pressure and meet tight deadlines.
• Strong editorial judgment and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.

Responsibilities

• Develops strategy for editorial content to engage identified audiences.
• Routinely develops and tests new push content tactics for maximum audience attraction and engagement.
• Projects content volumes and anticipated results.
• Work closely with marketing partners to develop and test content with specific audiences through a variety of marketing channels and tactics.
• Collaborate with editors, writers, and multimedia teams to create, plan and execute content strategies.
• Direct social media team to develop strategies and KPIs that support campaigns and other social programs.
• Lead and manage projects across the campaigns initiative and matrixed teams, from concept to execution, ensuring deadlines are met and goals are achieved.
• Monitor site and app traffic and user engagement metrics to inform campaigns strategy and improve user experience.
• Manage and mentor team of 15 leaders, editors, writers and social media strategists, fostering a collaborative and supportive team environment.
• Conduct regular reviews of the website to ensure all content adheres to editorial standards.
• Work closely with finance to forecast and spend budget for campaign and oncology initiatives.
• Understand P&L and accounting basics to ensure funds are spent optimally.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Telecommunications
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees