Email Marketing Lead for Customer Lifecycle Apple Ads

Apple • Austin, TX

327d

About The Position

Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people's lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports creators, and protects and respects everyone's privacy. Join us and become a part of a team driven by values that put customers first while helping businesses grow! Our technology makes advertising possible on Apple apps and services. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Requirements

• 10+ years as a B2B marketer in the tech or digital advertising industry.
• Experience leading the strategic development and marketing of a customer lifecycle program.
• Significant experience delivering communications throughout all stages of a customer's journey.
• Extraordinary written and verbal communication skills.

Nice To Haves

• Excellent organizational, multi-tasking, and project management abilities.
• Track record of experimenting to determine the right approach.
• Ability to tackle issues creatively and adapt to changing priorities.
• Effective cross-functional collaboration skills.
• Decisive decision-making skills in uncertain situations.
• Strong personal code of ethics and integrity.

Responsibilities

• Oversee customer lifecycle marketing for Apple Ads.
• Manage and optimize onboarding emails to enhance outreach.
• Create tailored communication paths for different customer types.
• Lead all facets of customer journey communications in partnership with other marketers, writers, designers, data analysts, and engineers.
• Champion new ways to improve customer engagement and information sharing.
• Enhance communication quality by sharing user engagement findings and recommendations.
• Ensure consistency in tone and approach across all customer journey deliverables.
• Explore the competitive landscape for insights to inform initiatives.

What This Job Offers

• Job Type: Full-time
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree