Director, Product Marketing - Data Integration

Celigo
·
Posted: 
August 2, 2023
·
Other
Job Commitment
Full-time
Job Commitment
Director
Job Function
Product
Salary
N/A
Job Commitment
Full-time
Experience Level
Director
Workplace Type
Other
Job Function

This job is closed

We regret to inform you that the job you were interested in has now been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.

About the position

We are seeking a highly motivated and experienced Director, Product Marketing to lead the successful launch of our cutting-edge data ingestion product. The role involves developing and executing a comprehensive product marketing strategy, conducting market analysis, creating compelling product messaging and positioning, collaborating with the sales team for effective sales enablement, determining optimal pricing and packaging strategies, leading go-to-market execution, developing high-quality marketing collateral, and identifying opportunities for market expansion and growth. The ideal candidate should have a minimum of 10 years of experience in product marketing, preferably in the data integration or data management industry, and a proven track record of successfully launching and marketing enterprise software products.

Responsibilities

  • Develop and execute a comprehensive product marketing strategy for the successful launch of the data ingestion product
  • Conduct in-depth market analysis to identify customer needs, market trends, and competitive landscape
  • Create compelling product messaging and positioning to effectively communicate the value proposition of the data integration solution
  • Collaborate with the sales team to develop effective sales enablement tools and provide training and support
  • Determine optimal pricing and packaging strategies based on market analysis, customer segmentation, and competitive positioning
  • Lead cross-functional teams in the execution of go-to-market plans, including coordinating product launches, marketing campaigns, and events
  • Develop high-quality marketing collateral, including product datasheets, whitepapers, and customer success stories
  • Identify opportunities for market expansion and growth by exploring new verticals, partnerships, and customer segments

Requirements

  • Bachelor's degree in marketing, business, or a related field. MBA is a plus.
  • Minimum of 10 years of experience in product marketing, preferably in the data integration or data management industry.
  • Proven track record of successfully launching and marketing enterprise software products, driving revenue growth, and building profitable lines of business.
  • Strong understanding of data integration and ETL concepts, as well as familiarity with tools such as Matillion and Fivetran.
  • Excellent strategic thinking and analytical skills, with the ability to leverage market insights to inform marketing strategies and drive product differentiation.
  • Demonstrated experience in developing and executing go-to-market plans, including product positioning, messaging, and sales enablement.
  • Strong communication and presentation skills, with the ability to effectively articulate complex concepts to both technical and non-technical audiences.
  • Proven leadership skills and the ability to collaborate and influence cross-functional teams.
  • Self-motivated and results-oriented with a passion for driving business growth and achieving targets.

Benefits

  • Base salary between $160,000 to $200,000
  • 3 weeks of vacation, wellness days, and holidays
  • Strong benefits package
  • Tech stipend
  • Recognition opportunities
  • Other cool perks

Job Application Resources

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Celigo

Celigo is an iPaaS cloud-based integration platform that allows applications to work together for both IT and business users.
Location
San Mateo, CA
Company Size
501-1,000
Workplace Type
Industries
Cloud Computing
Data Integration
Information Technology
PaaS
SaaS
Software
Data and Analytics
Internet Services
Open Roles
9
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Celigo

Celigo is an iPaaS cloud-based integration platform that allows applications to work together for both IT and business users.
Company Overview

Celigo is an iPaaS cloud-based integration platform that allows applications to work together for both IT and business users.

Benefits
  • 3-weeks of vacation, wellness days, and holidays starting from the first year
  • Strong benefits package
  • Tech stipend
  • Recognition opportunities
  • Many other cool perks
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