Director, Organic Growth & SEO
Resident
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Posted:
August 22, 2023
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Remote
About the position
Resident Home is seeking a talented SEO Expert to join their growing Product team. Reporting to the General Manager, Labs, this fully remote position will be responsible for building a best-in-class SEO practice across technical and content SEO. The SEO Expert will collaborate with the Product and Engineering teams to implement SEO-first strategies and ensure the index is healthy and efficient. They will also work closely with the brand team to create customer-friendly content and serve as an evangelist for SEO across the company's brands. Additionally, the SEO Expert will lead a team of SEO experts, develop and implement the overall SEO strategy, and stay up to date with the latest SEO trends and best practices.
Responsibilities
- Build a best-in-class SEO practice across technical and content SEO across web properties
- Establish an SEO-first implementation strategy with Product and Engineering teams
- Ensure the index is healthy and crawls are efficient
- Partner with the brand team to establish customer-friendly content to support SEO efforts
- Provide clear prioritization and rationale for initiatives
- Serve as an evangelist for SEO across brands and update processes
- Lead a team of SEO experts and aid in career development
- Plan, develop, and implement the overall SEO strategy for Resident
- Stay up to date with the latest SEO and digital marketing trends
- Lead the selection and management of external tools and partner ecosystem
- Implement on-page content optimizations and SEO best practices
- Implement technical SEO optimizations and best practices
- Build a sustainable approach to SEO as a core foundation of new pages, features, or releases
- Strong technical background and ability to translate business/marketing needs to technical requirements
- 5+ years of progressive experience in SEO, Search Marketing, Web Development, Content Marketing, or related field
- Extensive knowledge of on-page SEO, technical SEO, and search engine ranking factors
- Experience with relevant SEO tools and web analytics tools
- Ability to read, write, and troubleshoot basic JS, HTML, and CSS
- Expertise in A/B and other testing methods and experience measuring SEO tactics
Requirements
- Strong technical background
- Excellent communication skills
- Ability to translate business/marketing needs to technical requirements
- 5+ years of progressive experience in SEO, Search Marketing, Web Development, Content Marketing, or related field
- Extensive knowledge of on-page SEO, technical SEO, and search engine ranking factors
- Experience with relevant SEO tools (ex: Botify, Screaming Frog, GSC, Brightedge, SEM Rush, etc.) and web analytics tools (ex: Google Analytics, Adobe, etc.)
- Ability to read, write, and troubleshoot basic JS, HTML, and CSS
- Expertise in A/B and other testing methods and experience measuring SEO tactics via these methods
Benefits
- Remote-first workplace (since 2016!)
- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- "Take what you need" PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!