Director of Product Marketing
Rentable
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Posted:
August 22, 2023
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Remote
About the position
We are seeking a Director of Product Marketing to join our team at Rentable. In this role, you will be responsible for developing and executing effective marketing strategies to drive the adoption and growth of our products. We are looking for someone with prior experience in building and scaling product marketing functions at high-growth B2B SaaS companies. If you are an experienced product marketer who excels in a fast-paced environment and utilizes data to drive decisions, we would love to have you on board.
Responsibilities
- Develop and execute comprehensive product marketing strategies and campaigns to generate demand and increase market share
- Develop compelling product narratives and value propositions that resonate with target customers
- Conduct market research, competitor analysis, and customer insights to identify market trends, customer needs, and positioning opportunities
- Analyze marketing campaign performance, track key metrics, and provide actionable insights to optimize marketing strategies and drive continuous improvement
- Create sales enablement materials such as presentations, case studies, and sales collateral to support the sales team in driving product adoption and revenue growth
Requirements
- Prior experience building and scaling product marketing function at a high-growth B2B SaaS company
- Ability to develop and execute comprehensive product marketing strategies and campaigns
- Strong skills in developing compelling product narratives and value propositions
- Proficiency in conducting market research, competitor analysis, and customer insights
- Analytical skills to analyze marketing campaign performance and track key metrics
- Experience in creating sales enablement materials such as presentations, case studies, and sales collateral
- Ability to work cross-functionally with key stakeholders to define messaging, positioning, marketing strategy, and metrics for product success
- Strong data-driven decision-making skills
- Thrives in a fast-paced environment
- Excellent communication and presentation skills
Benefits
- 100% remote work opportunity
- Profitable company with a strong balance sheet and indefinite runway
- Rapid growth without incinerating capital
- Opportunity to work with a community of highly performant people
- Opportunity to build and scale the product marketing function
- Develop and execute comprehensive product marketing strategies
- Conduct market research, competitor analysis, and customer insights
- Analyze marketing campaign performance and provide actionable insights
- Create sales enablement materials to support the sales team
- Collaborate with product management to shape the product roadmap
- Opportunity to oversee the production of marketing materials
- Opportunity to work in a high-growth startup or technology company
- Excellent communication and storytelling abilities
- Analytical mindset with experience using data and market research
- Proactive and entrepreneurial approach to problem-solving
- Passion for technology and startups
- Ability to thrive in a dynamic and rapidly changing environment