Director of Product Marketing

The Director of Product Marketing at Hiya is responsible for developing and implementing the product marketing strategy. This leadership position involves creating go-to-market strategies, conducting market analysis, and ensuring effective positioning of Hiya's products. The Director will lead a team of product marketing managers and collaborate with cross-functional teams to align messaging and drive product adoption. Strong strategic thinking, communication skills, and experience in go-to-market strategies are essential for success in this role.

• Develop and execute comprehensive product marketing strategies to drive the adoption and success of SaaS products.
• Lead and mentor a team of four direct reports, providing guidance, support, and fostering their professional growth.
• Collaborate closely with cross-functional teams including product management, sales, and marketing to ensure alignment and consistent messaging.
• Conduct market research and analysis to identify target markets, customer needs, and competitive landscape.
• Develop and maintain a deep understanding of target customers, their pain points, and buying behavior.
• Create compelling product positioning, messaging, and value propositions that resonate with target audiences.
• Collaborate with the marketing team to develop and execute go-to-market plans for new product launches, including product positioning, pricing strategies, and marketing campaigns.
• Enable the sales team by developing effective sales collateral, tools, and training materials.
• Monitor and analyze market trends, customer feedback, and competitive activities to identify opportunities and inform product strategy.
• Partner with the product management team to provide input on product roadmap and enhancements based on market and customer insights.
• Measure and report on the effectiveness of product marketing initiatives, making data-driven recommendations for continuous improvement.

• Proven experience in leading and managing a team of product marketing professionals
• Strong understanding of SaaS business models and the ability to translate technical concepts into customer benefits
• Excellent strategic thinking and problem-solving skills, with the ability to analyze complex market dynamics and make data-driven decisions
• Demonstrated success in developing and executing go-to-market strategies and product launches
• Exceptional written and verbal communication skills, with the ability to craft compelling messages and present to both internal and external stakeholders
• Strong project management skills and ability to prioritize and manage multiple initiatives simultaneously
• Results-oriented mindset with a track record of driving business growth and achieving targets
• Self-motivated, proactive, and able to work effectively in a fast-paced, team-oriented environment
• Proficiency in market research and analysis tools, as well as experience with marketing automation and CRM systems

• Equity compensation
• 401K program with 3% match through Fidelity Investments
• Self-managed vacation plan
• 15 Paid holidays including Recharge Days
• 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
• Flexible spending, health savings accounts, and Pretax dependent day care savings plan
• Paid parental leave
• Voluntary Life and AD&D, and Accident insurance options
• Employer-paid life insurance
• Employer-paid long-term disability coverage (in qualifying states)
• Donation Matching for a charity of your choice (up to $1,000/year)
• $1,000/year reimbursement in Professional Development funds