Director of Demand Generation

We are seeking an experienced demand generation leader to join our team at Panorama. In this role, you will be responsible for driving pipeline generation and supporting the growth of our company through new client acquisition and customer expansion. Your main responsibilities will include developing lead generation and conversion strategies, overseeing reporting and analytics, and leading a high-performing team. As a cross-functional leader, you will collaborate with various departments to ensure effective marketing campaigns and clear performance tracking to drive business growth. The ideal candidate will have a strong background in demand generation, experience in B2B software companies, and excellent leadership skills.

• Set pipeline goals and strategy and align team members' work toward achieving results that drive revenue
• Build and improve reporting processes to measure effectiveness and performance of marketing channels and campaigns, ROI of marketing spend, and pipeline generation
• Lead an engaged and high-performing team responsible for lead generation, lead conversion, and for driving demand for the full suite of Panorama's products from clients and new prospects
• Collaborate with Sales, Account Management, and other cross-functional colleagues to define and execute on strategies and tactics to drive pipeline generation
• Oversee marketing channel performance, including reviewing performance, uncovering and sharing insights and learnings, and regularly consulting with Marketing team members on adjustments and improvements
• Collaborate with other Marketing and Revenue leaders on strategy, execution, alignment, and motivation of our team, working on key team rituals and projects such as conducting weekly pipeline goal meetings, improving lead hand-off and follow-up processes, planning Revenue Team quarterly kick-offs, and much more.

• 8+ years of experience in demand generation with high-growth, B2B software companies
• 4+ years of people leadership experience, including building, managing, and mentoring a team
• Experience with SaaS products in K-12 is a plus
• Experience leading and coaching team members specializing in different areas or disciplines of demand generation
• Strong quantitative and analytical skills
• Experience with platforms and tools such as Salesforce, HubSpot, Semrush (or other SEO tool)
• Experience building and overseeing Marketing performance tracking
• Strong communication skills, with the ability to effectively present to peers and executives

• Competitive base salary range of $160,200 - $213,600
• Annual bonus or commission awards
• Equity awards
• Region-specific health and welfare benefits
• Opportunity to work remotely (LI-Remote, BI-Remot)
• Dedicated to building a diverse and inclusive company
• Equal Opportunity Employer
• Policy on maintaining a drug-free workplace