Director of Customer Acquisition

The Director of Customer Acquisition will be responsible for developing and implementing the strategy for acquiring new customers primarily for the self-serve/digital channel. They will lead cross-functional marketing teams and external supplier/agency relationships to deliver efficient new customer growth at scale. The ideal candidate should have a proven track record in customer acquisition, be data-driven, and able to provide regular reporting and insights to key stakeholders. They will also contribute to group-level strategy and initiatives to increase the overall efficacy of the Acquire & Activate Group.

• Develop and implement a holistic acquisition strategy across various channels such as paid and organic search, affiliates, and social media.
• Work cross-functionally with product, finance/analytics, and marketing content teams to identify and execute effective acquisition activities.
• Set up and manage a continuous improvement program using data and insights to optimize acquisition activities.
• Provide regular reporting and insights on key metrics to the Acquire & Activate team and other stakeholders.
• Contribute to group-level strategy and initiatives as a member of the Acquire & Activate leadership team.
• Lead and manage acquisition marketing teams to deliver growth.
• Influence senior business leaders to support and endorse acquisition strategies and ideas.
• Dive into data to produce strategic recommendations and insights.
• Collaborate effectively in cross-functional teams.
• Have knowledge/experience in financial services and the fintech industry.
• Demonstrate enthusiasm, a can-do attitude, and a willingness to be hands-on.

• 5+ years experience in customer acquisition with proven track record in leading and managing acquisition marketing teams to deliver growth
• Self-starter with a growth mindset who can quickly iterate and adapt strategy and tactics
• Experienced in influencing senior business leaders to support and endorse strategies and ideas
• Comfortable diving into data to produce informed strategic recommendations and insights
• Proven ability to work effectively in cross-functional teams
• Knowledge/experience of financial services and the fintech industry
• Enthusiasm and a can-do attitude; willing to "get in the weeds"

• Wellbeing - dedicated support and medical cover
• Work away scheme - opportunity to work away from country of residence for up to 90 days in any 12 month period
• Adaptive Working - flexible work arrangements
• Equity - all permanently employed GCs receive equity
• Parental leave - available for all
• Time off - generous holiday allowance, 3 annual volunteer days, 4 annual business-wide wellness days (‘GC Fridays’)
• Diversity & Inclusion - commitment to building a diverse team with a multitude of perspectives, experiences, and backgrounds
• Sustainability - commitment to reducing environmental impact and creating positive change on the natural world