Director, Key Customer Marketing

At Freenome, we are seeking a Director, Key Customer Marketing to join our growing Commercial team. The ideal candidate will have experience in developing and implementing KOL/Congress strategies for in vitro diagnostics. In this role, you will be responsible for creating and executing KOL strategies to shape marketing activities for future customers, including provider-specialists, PCPs, emerging channels, and payers/government. This is an opportunity to have a significant impact on the growth of an organization dedicated to changing the landscape of cancer. The role reports to the Vice President, Marketing and Commercial Strategy.

• Lead the assessment, strategic and tactical development, and engagement with KOLs including engagement strategies for marketed and pipeline assets pre/post launch
• Develop tools to track KOL activity including, identification, profiling, and engagement to build, cultivate, and maintain KOL relationships
• Drive commercial KOL impact-mapping initiatives by developing profiles and engagement / communication plans for top KOLs
• Collaborate with Freenome medical and scientific teams to develop educational content, participate in speaking engagements, and contribute to scientific publications to build credibility and thought leadership
• Collaborate with Medical in the development, implementation, and management of publication plans including timelines, deliverables, and resource allocation
• Build and maintain relationships with key external stakeholders, such as healthcare organizations, professional associations, and thought leaders, to gain insights and support marketing initiatives
• Proactively evaluate the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs, and practices
• Provide strategic leadership and operational ownership of the planning and execution of local, regional, and national congresses, conferences, speaker programs, and sponsorship opportunities
• Lead the development and execution of commercial advisory boards to inform, uncover opportunities, and support brand strategy and launch preparation
• Form and lead Congress Steering Committee to define congress strategy and achieve alignment among cross-functional team members including timelines, logistics, collateral, communications, and results
• Project manage logistics including booth design, implementation of Freenome collateral, housing, registration, logistics, pre-congress briefings and congress meetings, ancillary meetings, internal communications, and post-congress reporting
• Manage relationships with third-party vendors and agencies including contracts, payments, and overseeing the delivery and quality of deliverables
• Develop creative approaches and utilize innovative technology to deliver enhanced customer experience at congresses and advisory boards
• Evaluate attendance and conduct post-program surveys and debriefs
• Develop KPIs, metrics, and feedback mechanisms relative to the performance of KOL and congress efforts
• Establish process, consistency, and transparency into annual plans, opportunities, and execution
• Partner cross-functionally to identify and advance product or portfolio opportunities with Field, Marketing, Regulatory, Medical, Science, Legal, Corporate Development, and Commercial Operations and leverage insights in KOL strategy and engagement
• Responsible for budget management
• Drive analysis to ensure appropriate spend and best use of budgets to achieve company OKRs and optimize performance
• Lead projects through the internal legal, regulatory, and medical review process and ensure all strategies, plans, and tactics are aligned with legal and compliance requirements.

• Undergraduate degree
• 10+ years of progressive experience in Pharmaceutical/Biotech/Diagnostics in commercial strategy, market access, marketing, or a related field
• Experience leading KOL engagement activities, including driving KOL strategy

• Competitive base salary range of $183,000 - $280,000
• Eligibility for pre-IPO equity
• Cash bonuses
• Full range of medical, financial, and other benefits
• Equal-opportunity employer that values diversity
• No discrimination based on various factors
• Rights under Federal Employment Laws, including FMLA, EEO, and EPPA