Digital Marketing Data Analyst

Kelly Services • Raynham, MA

394d • $68,640 - $72,800 • Remote

About The Position

The Data and Analytics Analyst will play a crucial role in the Marketing team by transforming data into actionable insights to optimize performance and support strategic decisions across digital marketing channels. This remote position requires a highly analytical and business-savvy individual with a passion for data visualization and storytelling.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Data Science, or related field, or equivalent experience.
• Minimum of 3+ years of experience in data analysis.
• Proficiency in Power BI, Google Analytics, and Salesforce Marketing Cloud.
• Advanced Excel skills, including pivot tables, complex formulas, macros, and data visualization.
• Strong analytical skills to identify trends and actionable insights from complex datasets.
• Excellent storytelling and communication skills for presenting data to diverse stakeholders.
• Proven ability to manage multiple projects while ensuring timely delivery of insights that drive business outcomes.
• Self-motivated and adaptable, thriving in dynamic and ambiguous environments.

Nice To Haves

• Knowledge of SQL, HTML, or database management for data extraction and reporting.
• Experience with A/B testing, cohort analysis, and segmentation for website performance optimization.
• Familiarity with social media analytics tools like Sprinklr or Sprout Social.
• Experience with AI-driven analytics tools for enhancing marketing automation.

Responsibilities

• Develop and maintain real-time performance dashboards using Power BI to monitor content, email, social media, and web channel metrics.
• Analyze website traffic, user behavior, and content performance using Google Analytics, providing actionable insights.
• Craft compelling presentations in PowerPoint to communicate findings and recommendations to cross-functional teams.
• Support global campaigns with strategic, data-driven recommendations aligned with business objectives.
• Enhance digital marketing initiatives through a test-and-learn approach, ensuring continuous optimization.
• Ensure data accuracy, consistency, and integrity across all reporting activities.

Benefits

• Includes 120 PTO hours annually.
• Voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability.
• Access to a retirement savings plan.
• Service bonus and holiday pay plans (earn up to eight paid holidays per benefit year).
• Transit spending account.
• Paid sick leave under the applicable state or local plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees