Digital Marketing Business Partner
GoFasti
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Posted:
August 17, 2023
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Remote
About the position
We are seeking an English-fluent Digital Marketing Business Partner based in Latin America to join our team at GoFasti. As a Talent-as-a-Service company, we connect top developers and designers from LatAm with global companies. The ideal candidate will have strong communication and relationship-building skills, as well as a proactive attitude towards learning and skill improvement. In this role, you will lead the Digital Marketing and Design team, execute digital strategies, monitor social media campaigns, and stay up-to-date with emerging trends and technologies in digital marketing. Additionally, you will collaborate with other teams within marketing to develop new strategies and campaign ideas.
Responsibilities
- Lead the Digital Marketing and Design team in digital strategy execution and implementation.
- Monitor and evaluate social media campaigns, evaluate digital performance on social media platforms including but not limited to, Facebook, Google and Twitter.
- Manage multiple projects to ensure timely execution on all campaigns.
- Take responsibility and be accountable for aligning work with the key organizational strategic purpose and vision, focusing on core areas of marketing planning.
- Responsible for daily, weekly, and monthly reporting and communication.
- Liaise with the Digital team at Corporate and manage day-to-day activities within the digital team in Karachi, undertaking certain administrative tasks as required.
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
- Stay up-to-date with emerging digital marketing trends and technologies.
- Identify individual and team learning and development needs and plan to meet these in collaboration with HR and Training departments.
- Develop and maintain effective communication systems within the team, promote and support effective teamwork, and create a positive work culture.
- Manage and support team in line with the client policies and procedures including supervision, absence management, disciplinary, etc.
- Work closely with other teams within marketing to brainstorm and create new strategies and campaign ideas.
- Other duties as assigned by management.
Requirements
- English fluency
- Exceptional communication and relationship-building skills
- Strong attention to detail
- Proactive and constantly learning
- Leadership skills in digital marketing and design
- Experience in monitoring and evaluating social media campaigns
- Project management skills
- Alignment with organizational strategic purpose and vision
- Reporting and communication skills
- Market research and trend analysis abilities
- Knowledge of emerging digital marketing trends and technologies
- Ability to identify and meet learning and development needs
- Effective communication and teamwork skills
- Familiarity with client policies and procedures
- Collaboration with other marketing teams
- Bachelor's degree in Marketing or related field (required)
- Master's in business administration (required)
- 3+ years of progressive digital marketing or equivalent experience
- 3+ years of experience managing teams
Benefits
- Remote work opportunity
- Competitive salary range of $1,500 - $2,500 per month
- Independent contractor contract
- Opportunity to work with top talent from Latin America
- Opportunity to work with first-class companies around the globe
- Opportunity to lead the Digital Marketing and Design team
- Opportunity to execute and implement digital strategies
- Opportunity to monitor and evaluate social media campaigns
- Opportunity to manage multiple projects
- Opportunity to align work with organizational strategic purpose and vision
- Opportunity for daily, weekly, and monthly reporting and communication
- Opportunity to conduct market research and analyze trends
- Opportunity to stay up-to-date with emerging digital marketing trends and technologies
- Opportunity to identify and meet individual and team learning and development needs
- Opportunity to develop effective communication systems within the team
- Opportunity to work closely with other teams within marketing
- Opportunity for career growth and development