Amazon-posted 9 months ago
$72,600 - $155,200/Yr
Seattle, WA
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

The AWS Global Campaigns and Digital Programs team leads the development and activation of programs that land our core marketing messages, consistently, around the world. A key component of the programs, is the quality, consistency, and effectiveness of the content created to educate decision makers and builders. The team is seeking an event content manager to drive the content production for Innovate. In this role, you will drive event production in-studio of digital event, content review and optimization, quality control, and documentation of best practices and mechanisms to create efficiencies in collaboration across regions. The ideal candidate will have deep experience managing digital/virtual event production, proven expertise in developing and executing mechanisms to inspect quality assurance, document best practices, and success aligning with a variety of marketing teams to deliver results.

  • Craft compelling promotional content for AWS Innovate across various channels, aligning with global campaign strategies and AWS brand standards.
  • Design and implement comprehensive speaker selection guidelines for Innovate events.
  • Lead content quality assurance processes for Innovate, including QABR implementation.
  • Integrate internal AI tools to enhance content personalization and production efficiency.
  • Develop metrics to measure content effectiveness and business impact.
  • Build mechanisms to evaluate content resonance across personas (BDM, TDM, IT Pro, Developer).
  • Conduct quarterly content audits and present optimization recommendations.
  • Analyze CSAT Innovate data to drive continuous improvement.
  • Present content diversity and performance insights to global campaigns leadership.
  • Develop scalable mechanisms for content evaluation.
  • Establish cross-campaign teams collaboration models.
  • Document best practices for partner marketing, training, and industry-specific content.
  • Develop scalable mechanisms to find content overlaps and gaps using the digital asset management tool (DAM).
  • 4+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Excellence in content development and editing.
  • Ability to work collaboratively with cross-functional teams and stakeholders.
  • Project management experience.
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Quality assurance expertise.
  • Strategic thinking and execution capabilities.
  • Global team collaboration.
  • Experience implementing process optimization programs.
  • Customer satisfaction measurement and analysis.
  • Communication, presentation, and interpersonal skills.
  • Flexible work hours and arrangements.
  • Mentorship and career growth opportunities.
  • Employee-led affinity groups fostering a culture of inclusion.
  • Ongoing events and learning experiences.
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