Demand Generation Specialist

The job overview for this role is that the candidate will be responsible for developing and executing integrated demand generation strategies and campaigns to generate high-quality leads and expand the customer base. They will be leveraging their expertise in the developer industry to craft targeted marketing programs that engage and nurture prospects throughout the buyer's journey, with the ultimate goal of driving conversion and revenue growth. The candidate will also be responsible for measuring, reporting, and optimizing program and campaign performance, as well as staying up to date with industry trends and competitor activities in the developer ecosystem.

Develop and execute integrated campaigns targeting developers, including email marketing, content marketing, webinars, social media, paid advertising, and more.

Coordinate with the content team to create compelling assets tailored to various stages of the buyer's journey.

Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel.

Run webinars that align to our integrated and quarterly program strategy to move leads through the funnel and build pipeline.

Test out ABM plays in partnership with the Strategic Sales Team and determine Vercel's longer term ABM strategy.

Measure, report and optimize program and campaign performance and effectively and consistently communicate campaign plans, programs, and results with stakeholders at all levels across the organization.

Partner closely with sales, marketing, operations, and data to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation.

Stay up to date with industry trends, competitor activities, and emerging technologies in the developer ecosystem.

• Minimum of 4 years of experience in demand generation, preferably within the technology industry, with a focus on developer-centric products or services.
• Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
• Strong understanding of the developer ecosystem, including knowledge of programming languages, software development practices, and developer tools.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools. Experience with platforms such as HubSpot, Salesforce, Google Analytics, and social media management tools is highly desirable.
• Analytical mindset with the ability to interpret data, identify trends.

• Stock options
• Inclusive Healthcare Package
• Flexible working style - 100% remote, with teammates located throughout the globe
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Unlimited PTO - 4 weeks recommended per year. Take time when you need it.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed