Demand Generation Manager, ANZ

The job overview for the role of Demand Generation Manager for ANZ at GoCardless is to manage demand generation programs for the ANZ region, with a focus on generating marketing qualified accounts (MQAs) that convert into SDR meetings, pipeline, and bookings. The ideal candidate will have experience in targeting start-ups/scale-ups and mid-market prospects, and will be responsible for executing digital-first marketing strategies, customizing campaigns, collaborating with internal stakeholders, and driving SDR meetings and pipeline growth. The role requires a well-rounded B2B marketer with a tech/SaaS background and a data-driven approach to deliver results.

• Manage demand generation programs for the ANZ region
• Generate marketing qualified accounts (MQAs) that convert into SDR meetings, pipeline, and bookings
• Execute digital-first marketing strategies to scale volume of MQAs and generate revenue
• Secure and strengthen GoCardless' position in the payments landscape in ANZ
• Present a clear understanding of the local market's needs and challenges
• Execute an ABM plan of demand generation and acceleration programs aligned to target account lists
• Customize global campaigns to fit regional needs and drive demand through various channels
• Track and analyze campaign activity, results, and impact on sales pipeline and revenue
• Support and collaborate with SDRs to drive SDR meetings and build pipelines
• Collaborate with internal stakeholders and teams to ensure plan is relevant and consistent with brand guidelines
• Have a well-rounded B2B, Tech/SaaS related marketing background
• Manage multi-channel account-based marketing (ABM) programs targeting mid to enterprise-sized prospects
• Have an excellent understanding of marketing trends and tools/tech stack
• Be a highly motivated 'self-starter' focused on delivering results
• Have an analytical mindset and be detail-oriented
• Work with ABM, CRM marketing, and performance measurement platforms
• Have strong communication, presentation, and written skills
• Take a hypothesis and data-driven approach to managing and identifying new demand programs

• Well rounded B2B, Tech/SaaS related marketing background, fintech experience would be highly desirable.
• Experienced in managing multi-channel account-based marketing (ABM) programs targeting mid to enterprise sized prospects.
• Excellent understanding of marketing trends and tools/ tech stack- webinars, email automation etc.
• Highly motivated 'self-starter' that cares about delivering results.
• Analytical mindset, autonomous, detail-oriented, and passionate about working with sales & global marketing teams.
• Experience working with ABM, CRM marketing & performance measurement platforms (e.g. Demandbase, Salesforce, Pardot, PathFactory, ON24, Google Analytics, Looker).
• Strong communication, presentation and written skills; ability to interact with virtual teams.
• Hypothesis and data-driven approach to managing and identifying new demand programs that deliver results.

• Wellbeing - dedicated support and medical cover
• Work away scheme - opportunity to work away from country of residence for up to 90 days in any 12 month period
• Adaptive Working - flexible work arrangements
• Equity - all permanently employed GCs receive equity
• Parental leave - available for all employees
• Time off - generous holiday allowance, 3 annual volunteer days, 4 annual business-wide wellness days (‘GC Fridays’)
• Diversity & Inclusion - commitment to building a diverse team with a multitude of perspectives, experiences, and backgrounds
• Sustainability - commitment to reducing environmental impact and creating positive change on the natural world