Demand Generation and Digital Marketing Manager

Thoropass

180d • $100,000 - $140,000

About The Position

Thoropass is seeking a results-driven Demand Generation and Digital Marketing Manager to lead the execution of a comprehensive, multi-channel strategy to fuel our growth. As part of our Growth team, you’ll collaborate cross-functionally with Sales, Product Marketing, and Content to generate pipeline from our target mid-market and enterprise customers. This role requires a builder mindset and thrives in ambiguity. You’ll join a high-performing, AI-forward team transforming how marketing drives outcomes—from zero to one. This is a hybrid strategy and execution role where you’ll shape campaigns, analyze performance, and drive revenue-impacting initiatives across paid, email, events, SEO, the Web and more. This role reports to the Director of Demand Generation and may manage 1–2 reports over time.

Requirements

• 4+ years of B2B SaaS demand generation experience with clear ownership of multi-channel programs
• Track record of driving pipeline growth and improving MQL-to-SQL conversion through targeted, data-driven campaigns
• Hands-on expertise with key tools: HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, Google Analytics
• Experience managing and optimizing paid media, GEO and SEO initiatives, including agency collaboration
• Familiarity with lead lifecycle definitions, scoring, and automation workflows
• Strong analytical skills—comfortable building and interpreting campaign dashboards and attribution models
• Experience building or refining programs in evolving, high-growth environments

Nice To Haves

• Experience with tools such as 6sense, Clay, Opensense, or Qualified is a plus

Responsibilities

• Own and Execute Demand Generation Strategy
• Lead integrated campaigns across paid media (Google Ads, LinkedIn, Bing), SEO, email nurtures, events, content syndication, and webinars.
• Design and optimize a range of inbound programs that convert MQLs to SQLs at an improved rate.
• Build and manage top-of-funnel acquisition strategies to generate high-intent leads.
• Execute and analyze dedicated sends, segment-based newsletters, and nurture campaigns and sequences.
• Campaign Performance & Reporting
• Oversee lead lifecycle management, campaign attribution and analysis.
• Present weekly campaign updates to GTM leadership including Sales and Finance.
• Build dashboards and lead attribution reporting in HubSpot and Salesforce.
• Review inbound SQLs to validate attribution and lead quality.
• Collaborate with RevOps to maintain campaign tracking infrastructure, UTM hygiene, and attribution logic.
• Cross-functional Collaboration
• Align with Product Marketing to create content and campaigns that resonate with target personas and industry segments.
• Partner with SDRs and Sales to execute signal-based outreach and gifting strategies.
• Participate in marketing planning to align demand gen with broader GTM efforts.
• Share insights and content with Sales Enablement to support pipeline acceleration.
• Innovation & Channel Optimization
• Lead CRO testing initiatives, from ideation to execution on landing pages and emails.
• Stay on the cutting edge of demand gen tactics, AI tools, and martech to improve efficiency and performance.
• Collaborate with our SEO agency and internal SMEs to optimize content and improve search visibility.

Benefits

• Base Salary: $100,000 - $140,000 plus performance-based bonuses, based on experience
• Immediate access to health, vision, and dental benefits
• Equity in a fast-growing company
• Hybrid work-from-home model
• Unlimited PTO
• Stipends for home office equipment, wellness, and Wi-Fi

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees