About the position
The CRM Coordinator will play a key role on the Ecommerce team, working cross-functionally across Content/Editorial, Creative, Buying, Engineering & Technology to help build and manage best-in-class online experiences and campaigns for the Moda Operandi customer. This is a hybrid position, required on-site (Industry City Brooklyn) 1 day per week on Wednesdays. The primary responsibilities include executing coding, set up, and QA of Moda's industry-known Daily Email Newsletter, maintaining optimization and growth of Moda's lifecycle trigger program, executing iOS app push and SMS notifications, assisting in brainstorming and execution of campaign A/B testing, analyzing campaign performance and providing key insights to cross-functional partners, developing and managing content strategy for mobile push notifications, and maintaining and driving improvement for Moda Rewards and its members.
Responsibilities
- Execute coding, set up, and QA of Moda's Daily Email Newsletter
- Maintain optimization and growth of Moda's lifecycle trigger program
- Execute iOS app push and SMS notifications
- Assist in brainstorming and execution of campaign A/B testing
- Analyze campaign performance and provide key insights to cross-functional partners
- Develop and manage content strategy for mobile push notifications
- Maintain and drive improvement for Moda Rewards and its members
Requirements
- 3-5 years of email marketing or ecommerce experience
- Experience with ESP (Braze or similar) and HTML, strongly preferred
- Proficient with Excel, Google Analytics, Looker
- Familiarity with CAN-SPAM Act and GDPR
- Passion for marketing, digital/CRM, loyalty, tech, and delivering the best consumer experience
- Exceptional attention to detail and ability to handle multiple priorities at once
- Full-time availability
- NYC based (Brooklyn office space)
- Salary: $65,000 - 75,000 per year + Discretionary Bonus & Equity Eligible
- Medical, Dental & Vision Insurance Benefits (day1)
- 401(k) with Company Match
- Company Paid Life Insurance Benefit
- Voluntary Supplemental Insurance Benefits (STD, LTD, Accident, Critical Illness)
- Unlimited Paid Time Off (Exempt & FT)
- Tuition Reimbursement
Benefits
- Medical, Dental & Vision Insurance Benefits (day1)
- 401(k) with Company Match
- Company Paid Life Insurance Benefit
- Voluntary Supplemental Insurance Benefits (STD, LTD, Accident, Critical Illness)
- Unlimited Paid Time Off (Exempt & FT)
- Tuition Reimbursement