Content Marketing Manager

As a Content Marketing Manager, you will be responsible for driving the content strategy to increase brand and product awareness, generate website traffic, and improve sales velocity. Your role will involve refining the buyer's journey and creating various content assets for each stage, such as webinars, blog posts, ebooks, and landing pages. Collaboration with different teams, including Customer Marketing, Event Marketing, Product Marketing, and Demand Gen, will be essential to identify content opportunities, guide content creation, and ensure proper distribution. Additionally, you will analyze results across different channels and optimize campaigns for performance.

• Drive the content strategy to increase brand and product awareness, grow website traffic, create demand, drive leads, and improve sales velocity.
• Refine the buyer's journey and craft various content assets for each stage, including webinars, video scripts, blog posts, ebooks, landing pages, and email nurture series.
• Work closely with Customer Marketing, Event Marketing, Product Marketing, and Demand Gen to identify content opportunities, guide content creation, and ensure proper content distribution.
• Track and analyze results across various channels, including social, website, and search, and optimize campaigns for performance.
• Have 5-7 years of experience working on content marketing teams for B2B SaaS, preferably AI solutions for the enterprise.
• Be familiar with generative AI tools such as ChatGPT and know how to use them effectively in content marketing.
• Have expertise in B2B SEO best practices, including keyword research, pillar post/hub & spoke strategies, and relevant ranking factors in today's competitive SEO landscape.
• Create engaging content in multiple formats and channels.
• Possess strong writing skills, including copywriting, copy editing, creative writing, and short- and long-form writing.
• Have expertise in organic social media marketing, particularly LinkedIn, Twitter, and Facebook.
• Repurpose existing content for distribution across multiple channels.
• Create and maintain a content calendar with clear processes to ensure small and large projects are completed.

• 5-7 years of experience working on content marketing teams for B2B SaaS, preferably AI solutions for the enterprise.
• Strong familiarity with generative AI tools such as ChatGPT and how to use them effectively in content marketing.
• Expertise in B2B SEO best practices, including keyword research, pillar post/hub & spoke strategies, and relevant ranking factors in today's competitive SEO landscape.
• Ability to create engaging content in multiple formats and channels.
• Strong writing skills, including copywriting, copy editing, creative writing, and short- and long-form writing.
• Expertise in organic social media marketing, particularly LinkedIn, Twitter, and Facebook.
• Experience repurposing existing content for distribution across multiple channels.
• Experience creating and maintaining a content calendar with clear processes to ensure small and large projects are completed.

• A chance to be an early member of a hyper-growth startup with equity to match
• An opportunity to help us define a new market within AI
• Ability to solve challenging problems with a world-class team
• A low-ego company culture that is obsessed with feedback and helping each other grow
• Remote work structure that allows you to choose where you get your best work done
• Competitive medical, dental, and vision coverage
• Paid maternity, paternity, & adoption leave
• Unlimited paid time off