Content Marketing Manager

As a Content Marketing Manager at Forethought, you will play a crucial role in driving the content strategy to enhance brand and product awareness, increase website traffic, generate demand, drive leads, and improve sales velocity. Your responsibilities will include refining the buyer's journey, creating various content assets for each stage, such as webinars, video scripts, blog posts, ebooks, landing pages, and email nurture series. Collaborating closely with different teams, you will identify content opportunities, guide content creation, ensure proper content distribution, and analyze results across various channels to optimize campaign performance.

• Drive the content strategy to increase brand and product awareness, grow website traffic, create demand, drive leads, and improve sales velocity.
• Refine the buyer's journey and craft various content assets for each stage, including webinars, video scripts, blog posts, ebooks, landing pages, and email nurture series.
• Collaborate with Customer Marketing, Event Marketing, Product Marketing, and Demand Gen to identify content opportunities, guide content creation, and ensure proper content distribution.
• Track and analyze results across various channels, including social, website, and search, and optimize campaigns for performance.
• Have 5-7 years of experience working on content marketing teams for B2B SaaS, preferably AI solutions for the enterprise.
• Be familiar with generative AI tools such as ChatGPT and know how to use them effectively in content marketing.
• Possess expertise in B2B SEO best practices, including keyword research, pillar post/hub & spoke strategies, and relevant ranking factors in today's competitive SEO landscape.
• Create engaging content in multiple formats and channels.
• Have strong writing skills, including copywriting, copy editing, creative writing, and short- and long-form writing.
• Be an expert in organic social media marketing, particularly LinkedIn, Twitter, and Facebook.
• Have experience repurposing existing content for distribution across multiple channels.
• Create and maintain a content calendar with clear processes to ensure timely and organized content production.

• 5-7 years of experience working on content marketing teams for B2B SaaS, preferably AI solutions for the enterprise.
• Strong familiarity with generative AI tools such as ChatGPT and how to use them effectively in content marketing.
• Expertise in B2B SEO best practices, including keyword research, pillar post/hub & spoke strategies, and relevant ranking factors in today's competitive SEO landscape.
• Ability to create engaging content in multiple formats and channels.
• Strong writing skills, including copywriting, copy editing, creative writing, and short- and long-form writing.
• Expertise in organic social media marketing, particularly LinkedIn, Twitter, and Facebook.
• Experience repurposing existing content for distribution across multiple channels.
• Experience creating and maintaining a content calendar with clear processes to ensure timely delivery of content.

• A chance to be an early member of a hyper-growth startup with equity to match
• An opportunity to help define a new market within AI
• Ability to solve challenging problems with a world-class team
• A low-ego company culture that is obsessed with feedback and helping each other grow
• Remote work structure that allows you to choose where you get your best work done
• Competitive medical, dental, and vision coverage
• Paid maternity, paternity, & adoption leave
• Unlimited paid time off