Content/Digital Associate - Textiles

Macy's • New York, NY

403d • $77,880 - $129,840

About The Position

The Associate, Content/Digital at Macy's is responsible for collaborating with various teams to develop online marketing content and promotional strategies that enhance the customer experience. This role supports the Business Director in executing a customer-centric vision and requires a strong focus on digital marketing and merchandising opportunities. The Associate is expected to build trust with teams, influence marketing strategies, and implement effective merchandising strategies online.

Requirements

• Bachelor's degree or equivalent work experience in a related field.
• 3+ years of experience in retail, buying, or online/e-commerce.
• Proficiency in developing engaging and cohesive digital marketing content.
• Ability to strategize and create content for various digital platforms.
• Strong collaborative skills to work effectively with Merchants, Site Merchandising, Marketing, Pricing, and Buying teams.
• Demonstrated ability to leverage digital and product expertise to identify online marketing and merchandising opportunities.
• Trusted and results-oriented leader with the capability to guide teams through influence.
• Proficiency in analyzing weekly marketing tactics and running reports.
• Ability to think creatively and strategically, independently developing marketing strategies.
• Excellent verbal and written communication skills.

Nice To Haves

• Experience with digital marketing tools and platforms.
• Familiarity with e-commerce best practices.
• Knowledge of current digital marketing trends and consumer behavior.

Responsibilities

• Develop engaging and cohesive digital marketing content that aligns with Division-wide trends and product strategies.
• Strategize and create content for homepage, email, mobile, banners, and sitelets with a digital-first mindset.
• Lead and coordinate digital marketing sign-off reviews in partnership with the Merchants.
• Strategize and curate editorial content and product pools for all sitelets and gift guides.
• Analyze weekly marketing tactics to guide decisions and scale best practices.
• Hold weekly meetings with Site Merchandising to review upcoming marketing and ensure the best customer experience.
• Collaborate with Marketing to ensure social content supports key categories, relevant trends, product priorities, and current consumer interests.
• Establish best practices for Product Detail Page (PDP) optimization, coordinating with Site Merchandising as needed.
• Act as the stakeholder for Division-wide updates to facets & attributions based on seasonal trends and product strategies.
• Obtain buyer approval for pages to ensure content optimization, including imagery/photography styling, descriptions, copy, keywords, attribution, and review syndication.
• Utilize PDP dashboard to analyze and educate Merchandise Assistants on opportunities and lead vendor communication as necessary.
• Set and lead Bazaarvoice and WebCollage priorities for the Division.
• Run Bazaarvoice reporting to analyze and identify opportunities for Merchandise Assistants to act on and lead vendor communication as needed.
• Influence and collaborate with Buyers, Marketing, and Pricing on digital marketing and promotional strategies.
• Work closely with Site Merchandising to communicate Divisional product/category priorities and trends.

Benefits

• Competitive pay and benefits rooted in principles of equity.
• Performance incentives and annual merit review.
• Merchandise discounts.
• Health and Wellness Benefits across medical, dental, vision, and additional insurance.
• Retirement Savings Plan with 401k match opportunity.
• Employee Assistance Program (mental health counseling and legal/financial advice).
• Resources for continuous learning, career growth, and leadership development.
• 8 paid holidays.
• Paid Time Off (first year prorated depending on start date).
• Tuition reimbursement program.
• Guild education benefit funds 100% of tuition, books, and fees in designated programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees