ColorPop Books Growth Marketing Manager

The job overview for the ColorPop Books Growth Marketing Manager position is to drive grassroots marketing and customer acquisition, define and execute marketing opportunities to generate brand awareness and acquire new customers, build strong relationships with key stakeholders, drive data analyses and own conversion metrics, and report findings to different audiences within the organization to drive alignment on key decisions. The ideal candidate should be passionate about equitable access to quality education, comfortable engaging in conversations about race and equity, scrappy and resourceful, experienced in building relationships, and organized and reflective.

• Drive grassroots marketing and customer acquisition
• Identify hypotheses for driving sales and attracting parents who want to affirm their kids' identities through books and build empathy
• Define marketing opportunities to test these hypotheses and execute each opportunity
• Work with the Product Owner and Marketing Lead to develop a strategy across marketing channels
• Conduct data analyses and track conversion metrics
• Build and maintain relationships with customers, partners, and industry influencers
• Report findings to different audiences within the organization and align on key decisions

Passionate about equitable access to quality education and energized by ColorPop Books' focus on lifting up marginalized voices and perspectives

Willing and able to engage in conversations about race, representation, and equity

Scrappy and able to get a lot done with little resources

Relationship-builder with proven experience

Organized, thorough, and reflective

Marketer at heart

6+ years of experience in marketing with a focus on new customer acquisition and/or consumer product marketing

Toolkit for building grassroots marketing efforts for new brands

Bonus points for experience marketing children's products, marketing to parents, and/or marketing to audiences of color

• Competitive compensation range ($84,000 - $99,000) with higher range for specific locations
• Performance-based raises and growth opportunities
• 25 paid vacation days per year and 11 paid holidays
• Employer-paid individual and family health plan
• Matching 401(k) plan (up to 5% of base salary)
• Annual professional development stipend
• Casual and flexible work environment
• Option to work a flexible hybrid schedule or fully remote
• Work-related travel expenses covered
• Fully vaccinated workplace
• Opportunity to work with a diverse and inclusive team