CDP Manager

Blend360 • Riverwoods, IL

355d • $65 - $70

About The Position

We are seeking an experienced CDP Manager with a specialization in Customer Data Management to join our Fortune 100 financial services client's MarTech organization. This role is ideal for a hands-on expert in Customer Data Platforms (CDPs) who can manage, optimize, and leverage CDP functionalities to enhance data-driven marketing strategies. The CDP Manager will work closely with cross-functional teams to ensure seamless data integration, improve customer segmentation, and drive personalized marketing efforts.

Requirements

• Bachelor's or Master's degree in Marketing, Data Science, Computer Science, or a related field.
• 5+ years of hands-on experience working with Customer Data Platforms (CDPs) in a power-user, manager, or administrator role.
• Strong understanding of customer data management, audience segmentation, identity resolution, and activation strategies.
• Experience managing data flows, integrations, and governance within a CDP ecosystem.
• In-depth knowledge of data privacy regulations (GDPR, CCPA, etc.) and their impact on customer data usage.
• Hands-on experience with Adobe Experience Platform (AEP) or similar CDP platforms.
• Strong analytical and problem-solving skills, with the ability to translate business requirements into data-driven solutions.
• Excellent communication and stakeholder management skills, with the ability to train and guide cross-functional teams.

Nice To Haves

• Financial services experience, preferably within the credit card space.
• Experience working with MarTech tools and integrations, including CRM, marketing automation, and analytics platforms.

Responsibilities

• Serve as the primary power user and administrator of the Customer Data Platform (CDP), ensuring optimal configuration and utilization of its features.
• Oversee data ingestion, audience segmentation, identity resolution, and activation workflows within the CDP to support marketing and business objectives.
• Collaborate with MarTech, analytics, and digital marketing teams to define and implement data-driven strategies for personalized customer experiences.
• Ensure data integrity, governance, and compliance with privacy regulations (i.e., GDPR, CCPA) and internal security policies.
• Provide hands-on support for data modeling, customer journey orchestration, and campaign execution using the CDP.
• Troubleshoot and resolve issues related to data flows, integrations, and platform performance.
• Act as the internal CDP subject matter expert (SME), training and supporting teams to maximize adoption and efficiency.
• Monitor and analyze CDP performance metrics to optimize audience targeting, segmentation accuracy, and marketing effectiveness.
• Stay up to date on CDP best practices, vendor updates, and emerging trends to recommend enhancements and improvements.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401K plan
• Life insurance
• Pretax commuter benefits

What This Job Offers

• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees