Brand Manager - Robert Mondavi Private Selection and Cook's

The Wine Group • Livermore, CA

76d • $128,400 - $168,525 • Hybrid

About The Position

The Brand Manager will be responsible for the development and execution of the annual and long-term strategic marketing plans for multiple wine brands. This person will thrive in a culture that is creative, brand-savvy, fast-paced, solutions-focused, zealously cost-conscious, collaborative, and relentlessly entrepreneurial. This person will possess a strong grounding in CPG Marketing best practices, and a successful track record building alcoholic beverage and/or CPG brands. The ideal candidate will have a unique combination of (a) best-in-class skill, competence and confidence as a consumer marketer coupled with (b) ability to define opportunities and roll-up their sleeves to accomplish goals in a lean, fast-paced environment. This role is eligible for a hybrid work week, Tuesdays in Livermore office and travel as needed for photo shoots, tastings, in person meetings etc.

Requirements

• Bachelor's Degree (B.A.) with 7+ years' marketing experience or MBA with 2+ years marketing experience post-MBA.
• Experience with alcohol/beverage or consumer packaged goods preferred.
• Strong grounding in CPG marketing best-practices across the 4 P's.
• Strong competencies in strategy, commercialization, execution, and project management.
• Leadership experience with demonstrated success in evaluating data to mine consumer insights.
• Exposure to P&L management with experience managing a consumer-facing budget.
• Ability to multitask, work well under pressure and adhere to strict deadlines.
• Excellent analytical, organizational, and interpersonal skills with attention to detail.
• Proficient in Microsoft Word, Excel, PowerPoint, and Canva.
• Discretion with confidential information.

Nice To Haves

• Retailer selling experience beneficial.

Responsibilities

• Develop and execute the strategy and related tactics for multiple wine brands.
• Accountable for brand health and performance.
• Manage new product development and commercialization.
• Act as an effective liaison with the Sales team to promote the brand to distributors and key accounts.
• Develop, implement, and assess consumer-facing platforms to deliver and optimize business-building initiatives.
• Analyze business situations to identify and evaluate key business drivers, challenges, and opportunities.
• Make strategic business recommendations to senior/c-level management.
• Assess industry opportunities and develop creative concepts.
• Manage teams and guide projects through the system.
• Convey a sense of urgency throughout project lifecycle and hold team accountable for execution.

Benefits

• Hiring Salary Range Posted: $128,400 - $168,525.
• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees