Brand manager for the Philippines

TransferGo is seeking a Brand Manager for the Philippines to execute go-to-market strategies in new markets. The role involves conducting research on migrant communities abroad, proposing and executing marketing campaigns, managing brand communication strategy, translating and localizing brand copy, and tracking campaign performance. The ideal candidate should have excellent command of English and Tagalog (or Cebuano), experience with BTL campaigns and social media, good communication skills, and the ability to work in a fast-paced startup environment. Additionally, insights on Southern Asian markets and a marketing degree are preferred.

• Conduct various research on migrant communities abroad, including money transfer habits, consumer behavior, brand awareness, and competitor analysis
• Propose and execute effective marketing campaigns to grow the customer base, both offline and online
• Define and manage the brand communication strategy using various media channels such as TV, radio, OOH, social media, and organic content
• Research and negotiate with influencers for potential collaborations
• Provide feedback on copy and design
• Translate and localize brand copy to Tagalog or Cebuano
• Suggest relevant content for the blog targeting migrants from different new markets
• Track and analyze the performance of advertising campaigns
• Have an excellent command of English and Tagalog (or Cebuano)
• Experience with BTL campaigns, influencers, and social media is a plus
• Possess good communication skills
• Ability to work on both big picture strategies and day-to-day tactical tasks in a fast-paced startup environment
• Experience in launching, managing, and optimizing campaigns (digital and offline) to build awareness and trust
• Insights on Southern Asian markets is a plus
• Hold a marketing degree
• Be an enthusiastic self-starter with a go-getting attitude
• Adapt quickly to dynamic and entrepreneurial environments
• Be an innovative and collaborative leader, strategic thinker, and value-creator
• Have strong analytical skills and problem-solving abilities

• Excellent command of English and Tagalog (or Cebuano)
• Experience with BTL campaigns, influencers, and social media
• Good communication skills
• Ability to work on 'big picture' things as well as day-to-day tactical stuff
• Results-driven and suited to a fast-paced, resilient startup environment
• Experience launching, managing, and optimizing campaigns (both digital and offline)
• Insights on Southern Asian markets is a plus
• Marketing degree
• Enthusiastic self-starter with a go-getting attitude
• Able to adapt quickly to dynamic, fast-paced, and entrepreneurial environments
• Innovative and collaborative leader, strategic thinker, and value-creator
• Great communicator and coordinator
• Problem-solver with strong analytical skills

• Being part of an exciting and growing fintech startup community
• A competitive salary package
• 25-33 working days of holiday based on tenure
• Being eligible for company's stock options
• Private health insurance for Lithuanian, UK and Poland employees, other employees get wellbeing packages
• 3rd pillar pension accumulation with INVL for Lithuanian employees
• The opportunity to learn with a company that is rapidly growing, along with a guaranteed training budget of €1,000
• Flexible working hours, with the opportunity to work from home
• A friendly atmosphere and stimulating environment – a pet-friendly office (where we have them), team events, tasty snacks and drinks in the office, team buildings, a fun budget and events