Associate_Public Affair&Corporate
Golin
·
Posted:
August 22, 2023
·
Onsite
About the position
The job overview for this position is that the Associate will be responsible for creating meaningful impact for clients, empowering the team, and driving business growth. They will work in a collaborative and inclusive culture, focusing on client management, media relations, writing, and team participation. The Associate will be expected to have strong communication and organizational skills, the ability to meet deadlines, and thrive in a fast-paced environment. They will contribute to campaign planning, build media relationships, and create on-message content in both English and Simplified Chinese.
Responsibilities
- Build knowledge of the client's brand, industry, processes, and products
- Perform various project management tasks such as developing reports, trend reports, meeting notes, and contact reports
- Demonstrate curiosity and interest in the client's business and initiatives
- Engage with clients and agency partners to create innovative programs and reach new audiences
- Actively listen to instructions and seek guidance when needed
- Work well under pressure and remain calm and professional
- Have a solid understanding of PR skills, including earned media and event management
- Demonstrate professional verbal communication skills and attention to detail
- Multi-task and stay on top of daily and weekly client projects
- Contribute to campaign planning and management by researching budgets, taking notes, managing timelines, attending brainstorms, and managing vendor relationships
- Excellent communication, organizational, and computer skills
- Assume media relations ownership for key clients and secure high-profile coverage and opportunities
- Execute messaging specific to client needs
- Build and maintain media relationships to drive earned media coverage
- Spot opportunities, brainstorm action plans, and understand content that drives coverage and conversations
- Develop an understanding of media competencies and create media plans
- Track and maintain media results through reporting
- Provide assistance with event logistics
- Write, edit, and translate content in English and Simplified Chinese
- Draft press materials and proofread client-related documents
- Work effectively in a team environment and contribute ideas to strategic plans and new business proposals
- Develop an understanding of agency finance planning and interpret client requirements
- Keep the team updated on industry trends and digital landscape updates
- Take initiative and anticipate potential issues and opportunities
- Strive to strengthen and defend the work within the team.
Requirements
- Build knowledge of the client's brand, industry, processes, and products
- Responsible for project management tasks such as developing reports, trend reports, meeting notes, and contact reports
- Demonstrate curiosity and interest in the client's business
- Engage with clients and agency partners to create innovative programs and reach new audiences
- Actively listen to instructions and seek guidance when needed
- Work well under pressure and remain calm and professional
- Solid understanding of PR skills, including earned media and event management
- Strong verbal communication skills and attention to detail
- Ability to multi-task and stay on top of client projects
- Contribute to campaign planning and management
- Excellent communication, organizational, and computer skills
- Assume media relations ownership for key clients
- Pitch and coordinate media outreach and secure high-profile coverage
- Execute messaging specific to client needs
- Strong writing and outreach skills
- Build long-term media relationships
- Spot opportunities, brainstorm action plans, and understand what content will drive coverage
- Develop an understanding of media competencies and create media plans
- Track and maintain media results through reporting
- Provide assistance with event logistics
- Well versed in AP style
- Strong copywriting, editing, and translation skills (Mandarin and English)
- Write, edit, and craft on-message content in both languages
- Draft press materials and proofread client-related documents
- Work effectively in a team environment and contribute ideas to strategic plans
- Develop an understanding of agency finance planning and procurement requirements
- Keep the team updated on industry trends and digital landscape
- Take initiative and anticipate potential issues and opportunities
- Strive to strengthen and defend the work within the team
Benefits
- Supplementary Medicare Schemes
- 18 days Annual Leave and 5 days Paid Sick Leave
- Birthday Leave and Gift
- Meal and Sport Allowance
- Festival Activities and Gift
- Annual Health Check
- Anniversary Bonus