Associate, Public Relations (Digital)

We are seeking a dynamic Director to lead our high-performing PR team. This individual should possess strong leadership skills and be a strategic thinker, capable of integrating PR expertise with other marketing disciplines to secure new integrated work for the agency. The Director will be responsible for managing a diverse portfolio of clients in various industries, including tech, arts, travel, and lifestyle. Additionally, they will oversee business development, client portfolio management, crisis handling, and the development of integrated communications plans. The ideal candidate will have at least 10 years of public relations experience in both corporate and consumer areas.

• Business development and growth
• Client portfolio management and development
• B2B and B2C programming
• Executive profiling
• Crisis handling
• Working with digital and creative to develop integrated communications plans
• Leading use of data in campaign development and measurement
• Leading a diverse team of people and clients
• Working as part of the senior management team to continually adapt the business
• Outline and communicate consumer trends to clients and the rest of the company

• 10+ years of deep-rooted public relations experience in both corporate and consumer areas
• Experience in business development and growth
• Strong client portfolio management and development skills
• Proficiency in B2B and B2C programming
• Ability to handle crisis situations
• Experience in working with digital and creative teams to develop integrated communications plans
• Knowledge and expertise in using data for campaign development and measurement
• Strong leadership skills to manage a diverse team of people and clients
• Ability to adapt and contribute to the overall business strategy as part of the senior management team
• Excellent communication skills to outline and communicate consumer trends to clients and the company.

• Commitment to people, culture, benefits, and DEI approach
• Curious, creative, brave, inclusive, and driven teams
• Opportunity to work with a high performing PR team
• Opportunity to lead and manage a portfolio of clients in tech, arts, travel, and lifestyle
• Business development and growth opportunities
• B2B and B2C programming opportunities
• Executive profiling opportunities
• Crisis handling experience
• Opportunity to work with digital and creative teams to develop integrated communications plans
• Use of data in campaign development and measurement
• Opportunity to lead a diverse team of people and clients
• Opportunity to work as part of the senior management team to adapt the business
• Outline and communicate consumer trends to clients and the rest of the company
• Deep-rooted public relations experience in both corporate and consumer areas
• Opportunity to develop and foster C-Suite level relationships
• Motivating teams and unlocking their potential
• Passionate and energetic work environment
• Leadership skills that are people-first, motivational, and inspirational
• Commitment to quality and excellence
• Business-level Cantonese language requirement
• Accessible careers website with accommodation for special assistance