Associate Performance Marketing Manager

About the position

Join our team as an Associate Performance Marketing Manager, where you'll drive paid media performance through hands-on campaign management across Google Ads and Programmatic platforms. You'll analyze key marketing KPIs, run A/B and incrementality tests, and collaborate cross-functionally to optimize spend and creative strategy. We're looking for someone with 3+ years of paid marketing experience, strong analytical skills, and a deep understanding of performance media best practices.

Responsibilities

• Monitor and optimize paid media campaigns in Google Ads and Programmatic DSPs
• Set up campaigns, ensure integrations are functioning, and adjust tactics to improve CPA, ROAS, and revenue outcomes
• Pull daily/weekly performance reports and analyze key KPIs
• Prepare ad hoc reports for internal stakeholders
• Collaborate on testing strategies, including A/B tests, Conversion Lift, and Incrementality Testing
• Support initiatives like landing page testing, creative performance analysis, and briefing for new asset development

Requirements

• 3+ years in Paid Marketing roles; 1+ years hands-on with Google Ads or a Programmatic DSP
• Deep knowledge of self-serve ad platforms (e.g., Google Ads, Meta, Snap, Twitter, DV360, TTD) and industry best practices in bidding, targeting, creative, and trends
• Firm grasp of marketing KPIs (CTR, CVR, CPM, CPA, ROAS) and performance optimization techniques (A/B testing, multivariate testing)
• An analytical mindset with proficiency in Excel/Google Sheets and data-driven decision making
• Strong organizational skills, attention to detail, and ability to manage projects independently
• Collaborative team player comfortable working cross-functionally in a fast-paced environment
• Bachelor’s degree in marketing, business, or related field

Benefits

• Equity
• Comprehensive benefits (medical, dental, vision, flexible PTO, and more)