Associate Director of Integrated Marketing

As the Marketing Lead at Appier, you will be responsible for developing and executing marketing strategies to engage and convert our local audience. Your main focus will be on building brand and product awareness, driving demand for growth, and enhancing customer and community satisfaction. Working closely with various teams, you will align marketing initiatives with the broader vision and mission of the business. This role requires a strong background in strategic B2B marketing, project management skills, and an understanding of digital marketing across different countries.

• Build and implement a full-funnel, multi-channel marketing strategy across multiple countries
• Drive growth through demand generation programs and optimizing digital presence
• Regionalize global content and programs to resonate locally
• Work closely with customers, prospects, thought leaders, influencers, and the local community
• Build compelling local marketing tactics using local market knowledge
• Design a Japanese influencer marketing strategy
• Run locally-based events with key customers or prospects
• Work closely with sales to identify new opportunities to support and drive demand

• 5+ years of combined professional experience in strategic B2B marketing
• Experience in building and executing multi-channel marketing strategies across different countries at a fast pace
• Dynamic project management skills, demonstrated through varied events experience
• Strong analytical thinking skills
• Understanding of digital marketing and channels that will most successfully impact audiences in different countries
• Passion for marketing

• Competitive salary and compensation package
• Opportunity to work with a passionate team of computer scientists and engineers
• Chance to contribute to the development and execution of marketing strategies
• Focus on building brand and product awareness
• Drive demand for growth and enhance customer and community satisfaction
• Collaborate with Sales, Product, Customer Success, and Communication teams
• Build and implement a full-funnel, multi-channel marketing strategy
• Regionalize global content and programs to resonate locally
• Work closely with customers, prospects, thought leaders, influencers, and the local community
• Design and execute influencer marketing strategies
• Organize locally-based events with key customers or prospects
• Identify new opportunities to support and drive demand
• Dynamic project management skills
• Strong analytical thinking skills
• Passionate about content creation and translation
• Experience in lead generation and working closely with Sales
• Possess a creative outlook and willingness to try new things
• Opportunity to work with people from different teams and companies
• Native proficiency in Japanese and business fluency in English
• Relevant experience in advertising and/or marketing technology (nice to have)
• International experience working with companies in multiple global regions/countries (nice to have)