About the position
The Art Director will work with the creative team to establish a unified brand understanding and voice for the company, helming a creative audit to elevate innovation. They will collaborate with other Art Directors and Heads of Departments on creative team growth and project strategies. Responsibilities include establishing creative standards, ensuring team adherence to current processes, collaborating with marketing and sales divisions, analyzing market trends, and guiding and mentoring designers on creative direction and ideation. Requirements include a Bachelor's degree in graphic design, 8+ years as a professional graphic designer, proficiency with design software, exceptional capability with typography, layout, and prototyping, highly skilled with leading a team of creative talent, and a strong creative vision with an understanding of business objectives.
Responsibilities
- Establish creative standards for production, productivity and quality
- Ensure team adheres to current processes, identifying opportunities for continuous improvement, and proposing and creating processes and tools to support design operations
- Collaborate with marketing and sales divisions in creating marketing plans, aligning team priorities with business objectives to deliver high-quality work on time and on budget
- Develop presentation approaches, styles, and techniques for the team to implement
- Analyze market trends, consumer need, and the competitive landscape, and track campaign performance
- Conceptualize campaign vision, harnessing original graphics for social media, advertising, events and other marketing materials
- Develop creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team
- Guide and mentor designers on creative direction and ideation
Requirements
- Bachelor’s degree in graphic design, or similar discipline
- 8+ years as a professional graphic designer
- Proficiency with design software, such as Adobe Creative Suite
- Exceptional capability with typography, layout, and prototyping
- Highly skilled with leading a team of creative talent
- Strong creative vision with an understanding of business objectives