Account Marketing Specialist

The Account Marketing Specialist at YETI is responsible for driving sell-through of YETI products by ensuring strong representation and promotion of the brand across retail customers' stores, digital platforms, and social platforms. This role involves collaborating with internal teams, external agencies, and customers to execute marketing initiatives, measure their effectiveness, and incorporate learnings into marketing strategy. The Account Marketing Specialist also plays a key role in planning product launches, managing in-store assets, and supporting dealer employee training. This position requires strong organizational skills, attention to detail, and a genuine interest in the outdoors and the YETI lifestyle.

• Support execution on the operational aspects of account management to provide customers with world-class service and support
• Drive brand image and positioning across YETI's US Wholesale accounts
• Implement marketing and marketing initiatives to drive sell-through at scale within YETI's US Wholesale accounts
• Support, audit, and measure the effectiveness of account plans, events, and marketing initiatives
• Implement learnings from audits into marketing strategy and programming
• Ensure Sales and YETI dealers are up to date on initiatives and drive deployment of YETI marketing assets within YETI's dealer asset portal and in-store assets
• Plan product launches at assigned customers/customer groups, leveraging in-store, digital, social, event platforms, and campaigns
• Build meaningful and collaborative partnerships across YETI Marketing, Product, and Sales and key customer touchpoints
• Execute POP and fixture programs from creation, prototyping, shipping, to installation
• Support dealer employee training and motivation initiatives

• Highly organized and detail-oriented
• Dependable and willing to go above and beyond to get things done
• Service-oriented and enjoys working with people
• Genuine interest in the outdoors and the YETI lifestyle
• Strong understanding of YETI's core values
• Experience in account management and providing world-class customer service
• Ability to implement marketing initiatives to drive sell-through at scale
• Proficient in auditing and measuring the effectiveness of account plans and marketing initiatives
• Familiarity with deploying marketing assets within dealer asset portals and in-store assets
• Skilled in planning and executing product launches across various platforms and campaigns
• Ability to build collaborative partnerships across marketing, product, sales, and customer touchpoints
• Experience in executing POP and fixture programs
• Knowledge of dealer employee training and motivation initiatives

• Opportunity to create exceptional, meaningful work
• Problem-solving with innovative team members
• High-quality gear for outdoor adventures
• BUILT FOR THE WILD™ brand
• World-class service and support for customers
• Drive brand image and positioning
• Implement marketing initiatives to drive sell-through
• Up-to-date initiatives and marketing assets for sales and dealers
• Collaborative partnerships across departments
• Execution of POP and fixture programs
• Dealer employee training and motivation initiatives
• Opportunity to learn and be solution-oriented
• Equal Opportunity Employer