ABM Campaign Manager

As the Account Based Marketing (ABM) Campaign Manager at Mural, your mission will be to execute targeted marketing strategies and personalized campaigns to engage high-value accounts. You will work closely with the sales team and cross-functional partners to develop and implement effective ABM programs for the full customer lifecycle. Your expertise in account-based and verticalized campaign management will be instrumental in driving Mural's revenue growth in key strategic customer segments. You will be responsible for developing and executing ABM campaigns, aligning with the go-to-market team, and analyzing campaign performance to optimize strategies and maximize ROI.

• Develop and execute ABM campaigns to accelerate pipeline growth for retention and growth initiatives
• Leverage various marketing channels and tactics, including email marketing, content marketing, social media, and digital advertising, to reach target accounts
• Monitor campaign performance, analyze metrics, and optimize strategies to maximize ROI
• Collaborate with Product Marketing, Sales, and CS teams to identify target ABM accounts and tailor messaging and channel strategy accordingly
• Define account-based tiers for prioritization within customer segments and develop a scalable framework for 1:1 & 1:Few Plays
• Align ABM strategies with overall marketing objectives in collaboration with the Sr. Manager of Outbound Marketing and other team members
• Work closely with the creative team to develop compelling content and assets for ABM campaigns
• Continuously track and measure account engagement and health, making adjustments to campaigns as needed
• Monitor and report on the effectiveness of ABM campaigns, providing detailed insights and recommendations
• Analyze campaign performance metrics, such as engagement rates, conversions, and pipeline impact
• Deliver comprehensive campaign analytics and reporting in collaboration with the Sr. Manager of Outbound Marketing.

• Experience in account-based marketing (ABM) campaign management
• Ability to develop and execute ABM campaigns to accelerate pipeline growth
• Proficiency in leveraging various marketing channels and tactics, including email marketing, content marketing, social media, and digital advertising
• Strong analytical skills to monitor campaign performance, analyze metrics, and optimize strategies for maximum ROI
• Collaboration with cross-functional teams, including Product Marketing, Sales, and Customer Success, to identify target ABM accounts and tailor messaging and channel strategy accordingly
• Knowledge of developing account-based tiers for prioritization within customer segments
• Ability to align ABM strategies with overall marketing objectives
• Collaboration with creative team to develop compelling content and assets for ABM campaigns
• Proficiency in campaign analytics and reporting, including tracking account engagement and health, providing insights and recommendations, and analyzing performance metrics such as engagement rates, conversions, and pipeline impact

• Flexible monthly stipend for learning, wellness, and coworking
• Trusted by 95% of the Fortune 100
• Collaborative and inclusive culture
• Opportunity to work with innovative teams at top companies
• Competitive base salary
• Equity
• Benefits package
• Opportunity for variable compensation
• Equal opportunity and accommodations for individuals with disabilities