MadKudu is a predictive lead scoring solution built exclusively for high-volume B2B SaaS companies to help them accelerate growth using customer data. The company uses data, science, and an innovative playbook to do things like identifying the 10% of accounts that will make 90% of the revenue, putting VIP visitors in touch with sales without friction or personalizing outreach based on customer needs. MadKudu was founded in 2014 and is headquartered in Mountain View, California.

Madkudu's core mission is centered around revolutionizing the way businesses approach data-driven decision making, particularly in the realm of sales and marketing. By leveraging advanced data science and machine learning techniques, Madkudu aims to empower organizations to make informed, strategic decisions that drive growth and optimize revenue generation. Through their innovative predictive analytics platform, Madkudu is dedicated to helping companies unlock the full potential of their data, enabling them to better understand their customers and ultimately enhance their overall performance.

• Data-driven: Madkudu is a data-driven company that values the power of analytics and insights to drive decision-making and innovation.
• Customer-centric: Madkudu puts the customer at the center of everything they do, striving to understand their needs and provide personalized solutions.
• Transparency: Madkudu values transparency in all aspects of the business, from communication with customers to internal decision-making and feedback.
• Continuous learning: Madkudu encourages a culture of continuous learning and growth, providing opportunities for employees to develop their skills and knowledge.