Senior Content Strategist

VSA Partners is seeking a Senior Content Strategist to join their team and lead the planning and development of digital content for various interactive projects. The ideal candidate will be responsible for crafting sophisticated and dynamic experiences across multiple channels and devices, advocating content choices based on clear strategy or heuristic principles. The Senior Content Strategist will conduct content analyses, auditing and assessing content sources and identifying gaps and needs, and develop a point of view on content that should be edited, archived, or created.

• Plan for content creation, publishing, and governance by understanding and articulating a client's technical and business content requirements.
• Conduct content analyses, auditing and assessing content sources and identifying gaps and needs.
• Develop a point of view on content that should be edited, archived, or created.
• Lead planning and development of usable, useful, compelling digital content for a broad range of interactive projects.
• Define and craft sophisticated and dynamic experiences across multiple channels and devices.
• Come up with big ideas and define them down to the interaction level with appropriate detail.
• Advocate content choices based on clear strategy or heuristic principles.
• Tackle smaller projects or sizable components of large-scale projects depending on business needs.

• Plan for content creation, publishing, and governance by working to understand and articulate a client’s technical and business content requirements.
• Conduct content analyses, auditing and assessing content sources and identifying gaps and needs.
• Develop a point of view on content that should be edited, archived, or created anew for the migration of existing content to a new Web experience.
• Identify editorial and structural content types for the experience in collaboration with the User Experience Architects.
• Work with Content Managers and Developers to guide content creators in meeting the technical requirements associated with a digital publishing platform or content management system.
• Develop the content creation or migration workflow, collaborating with the client and Project Manager to identify roles, tasks, and responsibilities, and timing.
• Assist in developing workshop plans to educate and guide client-side content creators, Stakeholders, and reviewers.
• Assist in planning editorial calendars and cadences for content governance.