About the position
We are seeking an experienced Growth Marketer with a focus on product to join our marketing team. In this role, you will be responsible for driving user acquisition, retention, and overall product growth through the implementation of effective marketing strategies. The ideal candidate will have strong analytical skills, a deep understanding of growth drivers, and the ability to use data-driven insights to meet business objectives. This is a mid to senior-level position with opportunities for growth and leadership.
Responsibilities
- Develop and execute comprehensive growth marketing strategies with a strong focus on products, collaborating with cross-functional teams including product management, design, and engineering.
- Conduct market research and competitor analysis to identify growth opportunities and develop actionable insights to enhance product and market positioning.
- Plan and implement multi-channel marketing campaigns to drive user acquisition, engagement, and retention.
- Create and optimize marketing funnels, landing pages, and user journeys to maximize conversions and revenue generation.
- Utilize data analytics tools to track, measure, and analyze key performance indicators (KPIs), including user engagement, conversion rates, customer lifetime value, and return on investment (ROI).
- Perform A/B testing and conversion rate optimization (CRO) experiments to improve marketing campaigns and user experiences.
- Collaborate with the product team to provide input on product features, user experience, and go-to-market strategies based on customer insights and market trends.
- Proven experience (5+ years) in growth and product marketing, preferably in a technology-driven company or startup environment.
- Interest in web3 / blockchain space.
- Strong understanding of best practices, with a track record of successful product launches and growth initiatives.
- Proficiency in utilizing marketing and analytics tools, such as Google Analytics, CRM platforms, A/B testing, and marketing automation software.
- Demonstrated expertise in managing multi-channel marketing campaigns and optimizing marketing funnels for conversions and revenue growth.
- Excellent analytical skills, with the ability to interpret complex data sets and extract actionable insights to drive marketing strategies.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, delivering results within deadlines.
Requirements
- Proven experience (5+ years) in growth and product marketing, preferably in a technology-driven company or startup environment.
- Interest in web3 / blockchain space
- Strong understanding of best practices, with a track record of successful product launches and growth initiatives.
- Proficiency in utilizing marketing and analytics tools, such as Google Analytics, CRM platforms, A/B testing, and marketing automation software.
- Demonstrated expertise in managing multi-channel marketing campaigns and optimizing marketing funnels for conversions and revenue growth.
- Excellent analytical skills, with the ability to interpret complex data sets and extract actionable insights to drive marketing strategies.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, delivering results within deadlines.
Benefits
- 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
- Equipment of your choice
- Flexible vacation time, 11 holidays, and floating company days off
- Competitive Salary
- Equity (RSUs)
- Protocol Token Grants
- 401k matching (US Employees)
- Fun and inclusive in-person and digital events