Digital marketing managers are well-versed in crafting strategic plans that drive measurable results. As a Digital Marketing Manager, your resume should share a similar story as the strategies you build. It should prove your success, convey clear objectives, and inspire future employers. Here we'll review 1 of the best digital marketing manager resumes that showcase results-driven strategies.
You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.
As a Digital Marketing Manager, your resume should showcase your ability to develop and execute successful digital marketing campaigns, as well as your ability to analyze and optimize campaign performance. Here are some tips to help you get into the right mindset:
Highlight your campaign management skills:
Digital marketing management often involves managing multiple campaigns across different channels. Emphasize your experience managing campaigns from conception to execution, including audience segmentation, creative development, and optimization.
Demonstrate your analytics skills:
Digital marketing management requires strong analytical skills to measure and optimize campaign performance. Showcase your experience with digital marketing analytics tools and your ability to interpret data to inform campaign strategy.
Showcase your knowledge of digital marketing channels:
Digital marketing management often involves managing campaigns across multiple channels, such as social media, email, and search engine marketing. Highlight your experience with each channel and your ability to develop channel-specific strategies.
Emphasize your teamwork ability:
Digital marketing management often involves working with cross-functional teams, such as creative, product, and sales. Highlight your ability to collaborate and work effectively with other teams.
Tailor your resume to the job and company:
Customize your resume to each job you apply for, emphasizing the skills and experiences that make you a strong fit for the specific role and company. Be sure to research the company and industry to understand their digital marketing needs and how you can best
Here are the essential sections that should exist in a digital marketing manager resume:
Additionally, if you're eager to make an impression and gain an edge over other digital marketing manager candidates, you may want to consider adding in these sections:
Let's start with resume headlines.
Experienced Digital Marketing Manager with 4+ Years of Success
Proven Digital Marketer Delivering Exceptional Results
The good headlines are concise, keyword-rich statements that describe the Digital Marketing Manager's experience and accomplishments.
They also clearly differentiate the candidate from other digital marketing professionals.
Digital Marketing Knowledgeable Person
Seeks Digital Marketing Position
The bad headlines are too vague and lack the detail necessary to effectively catch a reviewer's attention. They fail to demonstrate the candidate's experience and accomplishments, providing no clarification on what Digital Marketing Knowledgeable Person even means.
A resume summary is a vital part of a Digital Marketing Manager's resume, providing a concise overview of their skills, experience, and accomplishments in the field. As a Digital Marketing Manager, your summary should emphasize your expertise in digital marketing strategies, campaigns, and analytics, as well as your ability to create and implement successful marketing plans and initiatives.
Here are a few tips for writing an effective summary for a Digital Marketing Manager:
Why these are strong:
Why these are weak:
Highly motivated and organized Digital Marketing Manager with 1 year of experience, eager to use knowledge of inbound marketing strategies and best practices to increase engagement and ROI.
Experienced Digital Marketer with 1 year of practice, driven to excel and grow in this role by leveraging analytics and industry-leading technology to precision-target audiences and drive conversions.
Why these are strong:
Looking for a Digital Marketing Manager role with growth and opportunity.
Experienced individual seeking Digital Marketing Manager position that will challenge and stimulate.
Why these are weak:
Developed and executed successful social media campaigns, resulting in a 25% increase in website traffic and a 30% increase in social media engagement.
Collaborated with a team of designers to develop and implement a new website design, resulting in a 40% increase in user engagement and a 20% increase in leads.
Utilized data analytics to track and analyze the performance of digital marketing efforts, identifying areas of opportunity and making data-driven optimizations.
Led a team of digital marketing specialists to develop and execute successful email marketing campaigns, resulting in a 40% increase in open rates and a 20% increase in click-through rates.
Implemented a new lead nurturing program using marketing automation software, resulting in a 50% increase in lead-to-customer conversion rates.
Conducted market research and utilized consumer insights to inform the development of targeted marketing campaigns, resulting in a 35% increase in overall campaign performance.
Why these are strong:
Coordinated social media campaigns for clients
Assisted in creating ad copy and visuals for digital campaigns
Monitored campaign performance and provided weekly reports
Conducted market research on competitor strategies
Created a blog post for company website
Assisted in managing email marketing campaigns
Why these are weak:
Dear [Hiring Manager],
I am excited to apply for the Digital Marketing Manager position at [Company Name]. With over [X] years of experience in digital marketing, I am confident that my skills and expertise will make a significant contribution to the success of your company.
I am particularly drawn to [Company Name]'s innovative approach to marketing and the opportunity to work with a team of creative individuals. In my previous role as a Digital Marketing Manager at [Previous Company], I implemented a comprehensive digital marketing strategy that boosted website traffic by 20% and conversion rates by 15%. I achieved this by using a combination of SEO, PPC, social media, influencer marketing, and email marketing.
Additionally, I cut the cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns. Furthermore, I improved organic search traffic by 10% and online sales by 15% by conducting in-depth keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
My passion for digital marketing has enabled me to develop a strong understanding of the latest trends, technologies, and best practices in the industry. I am adept at building strong relationships, managing expectations, and delivering quality results through collaboration with internal teams and partners. This has helped me to boost brand awareness by 10% in my previous role.
I am excited to bring my skills and experience to [Company Name] and contribute to your continued growth and success.
Thank you for considering my application. I look forward to discussing my qualifications in more detail.
Sincerely,
[Your Name]
A cover letter is a valuable tool for any job seeker, and this is especially true for digital marketing managers. Digital marketing is a highly competitive field, and a cover letter can help you stand out from other applicants. It can showcase your communication skills, highlight your relevant experience, and demonstrate your enthusiasm for the position.
While a resume provides a summary of your skills and experience, a cover letter allows you to personalize your application and connect with the hiring manager on a deeper level. It's an opportunity to tell your story, explain why you're passionate about digital marketing, and show how you can add value to the organization.
Here are some of the key reasons for pairing your digital marketing manager resume with a cover letter:
We understand that writing a cover letter may seem daunting, but it doesn't have to be. Remember that the cover letter is an extension of your resume, so you can use the same format and content as your resume. It's also a chance to address any gaps or questions that the hiring manager may have after reading your resume.
Tips for aligning your cover letter with your resume:
When crafting a resume for digital marketing managers, a resume should typically be one or two pages. The ideal length of a resume should depend on a professional's experience and expected roles and responsibilities; a senior digital marketing manager should aim for a two-page resume while a junior digital marketing manager may only need a one-page resume. Additionally, regardless of experience level, digital marketing managers should ensure that only key experience and accomplishments are included, to cut out any unnecessary information that might detract from the overall purpose of the resume.
Digital Marketing Manager resumes should be concise, tailored to the job description, and comprise of clear, easy-to-scan content. Ensure that your resume is well-structured, with a clear section of professional highlights, job experiences, qualifications, and hobbies. Finally, be sure to use an appropriate font, correct font size, and appropriate line and section spacing.
Digital Marketing Managers should include hard skills such as website and app development, content creation, search engine optimization (SEO), search engine marketing (SEM), social media management, data analysis, Google Analytics, HTML/CSS, Adobe Creative Suite, and A/B testing. It is also important to demonstrate knowledge of working with marketing and advertising platforms such as Google AdWords, Google Tag Manager, Facebook Ads Manager, SalesForce, and Pardot. Lastly, if the Digital Marketing Manager is familiar and/or has experience with email marketing platforms and automation, such as MailChimp, Constant Contact, and Drip, it should be noted on the resume.
If you have no experience as a Digital Marketing Manager, focus on highlighting your transferable skills and education in related fields. Emphasize any coursework or certifications you have that demonstrate your understanding of digital marketing concepts. Consider taking on digital marketing projects on your own to gain hands-on experience and demonstrate your passion for the field. Use metrics to demonstrate the success of any related projects, such as growth in website traffic or social media engagement. Finally, tailor your resume to the specific job you are applying for and highlight how your transferable skills and education make you a strong candidate for the role.
