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How to Set Up a LinkedIn Profile

Linkedin has become a must-have when it comes to searching for a job. A strong LinkedIn profile will allow you to appear in recruiters' search results. In this article, we will help explain how to create a killer Linkedin profile that is sure to get you noticed. Most people can't live without social media and a Linkedin profile should be one.

How to get started on Linkedin

Your Linkedin profile should mirror your resume. Make sure your experience and job titles match what you have written on your CV. While they don't have to be identical, they should be similar enough that a recruiter or hiring manager wouldn't question their validity. If you have a current resume, you can use that as a base to create your Linkedin profile.

How to create a Linkedin profile

Don't be worried about how to build a Linkedin profile. LinkedIn has made it easy with a step by step drop-down menu. First, you will need to register for a free account. People can easily sign up and start creating their profile section by section.

Profile Photo

It's important to have a professional headshot for your Linkedin profile photo. Your picture puts a face to the name. If you don't have a true headshot, consider having a friend take a few photos of you that look professional. You want to use a picture where you are wearing clean and neat clothing with a simple background.


Under your profile picture, Linkedin allows you to add a headline. This should be a short summary of who you are as an employee and a potential candidate. Your headline is one sentence that summarizes your greatest strengths. Think of this as your brand statement and first impression. You will have plenty of time to go into more detail as you add to your profile.

About me

About me allows you to summarize your experience and expertise. It functions as a personal mission statement. You can include a couple of paragraphs that allow someone to get a feel for who you are as a professional. Highlight your greatest accomplishments and your years of experience. If you are newer to the workforce, include internships or education. Some people include their goals in their about me section.

Experience section

This is the section that should mirror your resume. You will want to list out your employment history and your current job title. For your most recent jobs, include bullet points that explain the main responsibilities you have. Make sure you include keywords that make it easy for recruiters to come across your profile. If you are actively searching for a job, consider having a public profile.

Find ways to get strong action words into the content of your experience section. A potential employer will search for candidates by job title or keywords. All sections of your Linkedin profile should be complete, but your experience section is key to showing up in search results.

A great piece of advice is, if one of your recent job titles was very specific to a company, consider using a common job title on Linkedin. If you are in a leadership role, include a description of your team and how you handle your responsibilities.

Throughout this section, you will want to weave in your skills. Include both hard skills and soft skills. Your bullet points can help demonstrate your strong communication skills or your proficiency in specific software.

Education section

Seasoned candidates do not need to spend a lot of time on their education section. However, it's a great way to find mutual connections. List out your degrees and the schools you attended. College students applying for internships can use LinkedIn to network, so it's great for them to have a profile as well. Include the degree you are hoping to obtain and your target graduation date.

Additional sections on Linkedin

Skills and Endorsements

LinkedIn allows users to select a wide range of skills that you can highlight for yourself. Some will be buzzwords while others are standard skills that will help your profile show up on searches. If you are actively looking for a job, update your skills section to match the job descriptions you are looking at. You want to include a variety of skills in this section and throughout your profile.

Ask colleagues and clients that you have a positive relationship with to endorse you on Linkedin. These recommendations allow people to get a feel for your personality and the type of employee you would be.


Here you can connect to organizations and companies. Make sure you take the time to select interests. Similar to pages you like on other social media platforms, this is a great way to find mutual friends and professionals in your network.

Focus on your passions and values. Your interests can provide context to your resume. People love joining groups on Facebook, and interests on Linkedin function the same way. It allows you to keep up with a company or business partner. If you follow a company you will get a good understanding of their point of view and their brand message.

Final thoughts

Anyone in the workforce should have a Linkedin profile. Spend time perfecting your public profile. Consistently check for connection requests. The more people you are connected to the stronger your profile will be. There are many networking websites, but LinkedIn is at the top of the list when it comes to professional profiles. Make a connection with many people in your industry and ask a colleague for a recommendation. The stronger your personal story, the more credibility you have. These suggestions can have an impact on your future and could give you an advantage when it comes to landing a job.

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Dave Fano

Dave Fano

Founder and CEO of Teal, Dave is a serial entrepreneur with 20+ years of experience building products & services to help people leverage technology and achieve more with less.

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