Requirements for SEO Lead (Product)

  • 5+ years of in-house experience with a record of growing Product SEO (bonus if you can demonstrate clear growth outcomes from any vertical or market category focused SEO strategies)
  • A natural leader and communicator, with exceptional experience rallying an SEO team alongside other tech specialties from design to engineering toward common growth goals
  • A deep understanding of how SEO works across all key English and International markets, and social networks such as YouTube
  • A well-rounded SEO who is comfortable working in cross-functional teams in a hyper-growth environment
  • You have excellent analytical skills and are comfortable using data to guide your decision making
  • You have deep knowledge in all aspects of SEO from content strategies to technical audits
  • You are comfortable with documentation to define SEO strategies and technical SEO requirements
  • Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screamingfrog and Deepcrawl

Responsibilities for SEO Lead (Product)

  • Own SEO growth for high priority product verticals, as well as seeking alignment and partnership with internal team members
  • Lead and guide a team of cross-functional SEO specialists across our key SEO platforms to drive sessions toward these key verticals.
  • Work closely with PMs, engineers, designers, other SEOs, and data analysts to drive Product SEO from planning, execution through to analysis and reporting
  • Set clear Product SEO goals, critical metrics and requirements to define and measure what success looks like
  • Educate and evangelize your vertical’s SEO strategies and plans so everyone is across standard methodologies across the business
  • Keep abreast of industry trends, standard methodologies, and algorithms changes to inform SEO strategies and tactics, and identify new growth opportunities
  • Partner with our Ops specialty leads to scale and improve existing workflows and processes, with a focus on automation and efficiency



• Competitive health benefits plans to support you and your wellbeing 
• Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future 
•Hybrid work model (in-office & from home)
• Flexible leave so you can recharge, give back, support others or focus on your own professional development.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
• Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
• Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.  

About this position

Canva’s SEO is world class, and we’re looking for a dedicated SEO Lead to join the core SEO team to help scale our next phase of product-led growth!

As an SEO Leader, you’ll have the opportunity to be an integral part of Canva’s global SEO strategy from start to scale. You’ll be working closely with a team of SEO specialists across English and localised markets, as well as cross-functional product teams in rallying towards daring growth goals.

You’ll thrive and adapt in a hyper-growth environment, and you’re confident making decisions and tradeoffs backed by data and experience. You have a curiosity for problem-solving, identifying new opportunities and continuous process improvements.

This job is no longer online. We keep it on here for reference only.

Job Summary

Years of Experience
San Francisco or Remote
Go To job Listing

About Canva

Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.

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