SEO Lead (Product)

• 5+ years of in-house experience with a record of growing Product SEO (bonus if you can demonstrate clear growth outcomes from any vertical or market category focused SEO strategies)
• A natural leader and communicator, with exceptional experience rallying an SEO team alongside other tech specialties from design to engineering toward common growth goals
• A deep understanding of how SEO works across all key English and International markets, and social networks such as YouTube
• A well-rounded SEO who is comfortable working in cross-functional teams in a hyper-growth environment
• You have excellent analytical skills and are comfortable using data to guide your decision making
• You have deep knowledge in all aspects of SEO from content strategies to technical audits
• You are comfortable with documentation to define SEO strategies and technical SEO requirements
• Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screamingfrog and Deepcrawl

• Own SEO growth for high priority product verticals, as well as seeking alignment and partnership with internal team members
• Lead and guide a team of cross-functional SEO specialists across our key SEO platforms to drive sessions toward these key verticals.
• Work closely with PMs, engineers, designers, other SEOs, and data analysts to drive Product SEO from planning, execution through to analysis and reporting
• Set clear Product SEO goals, critical metrics and requirements to define and measure what success looks like
• Educate and evangelize your vertical’s SEO strategies and plans so everyone is across standard methodologies across the business
• Keep abreast of industry trends, standard methodologies, and algorithms changes to inform SEO strategies and tactics, and identify new growth opportunities
• Partner with our Ops specialty leads to scale and improve existing workflows and processes, with a focus on automation and efficiency

• Competitive health benefits plans to support you and your wellbeing 
• Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future 
•Hybrid work model (in-office & from home)
• Flexible leave so you can recharge, give back, support others or focus on your own professional development.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
• Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
• Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.  

Canva’s SEO is world class, and we’re looking for a dedicated SEO Lead to join the core SEO team to help scale our next phase of product-led growth!

As an SEO Leader, you’ll have the opportunity to be an integral part of Canva’s global SEO strategy from start to scale. You’ll be working closely with a team of SEO specialists across English and localised markets, as well as cross-functional product teams in rallying towards daring growth goals.

You’ll thrive and adapt in a hyper-growth environment, and you’re confident making decisions and tradeoffs backed by data and experience. You have a curiosity for problem-solving, identifying new opportunities and continuous process improvements.