The General Manager, reporting to the University of Maryland Eastern Shore (UMES) Vice President for Strategic Communications and Marketing, is responsible for strategic, tactical and budget planning and management; grant, major gift and planned giving revenue generation; personnel management; and Federal Communications Commission (FCC), National Public Radio (NPR), Corporation for Public Broadcasting (CPB) compliance. S/he collaborates with staff to oversee content, operations, facilities, marketing and educational outreach, sponsorship, and membership.