Web Analytics Manager

Educational Testing Service - Riverside, NJ

Full-time - Mid Level

Riverside, NJ

Educational Services

About the position

The Web Analytics Manager at Educational Testing Service (ETS) is responsible for leading analytics efforts across various business units, focusing on data governance, strategy, and implementation. This role requires a blend of technical expertise in Google Analytics and Google Tag Manager, along with business acumen to drive data-driven insights that empower marketing managers and site experience leaders. The manager will standardize data collection and reporting practices, ensuring consistency and accuracy in measuring user behavior on ETS websites, while also mentoring a team of analytics strategists.

Responsibilities

• Develop and implement a standardized approach to data collection, including naming conventions for events and data layer structure.
• Guide the technical setup and quality assurance of analytics systems to ensure accurate data collection.
• Create and maintain dashboards and reports that provide actionable insights to marketing managers and site experience leaders.
• Standardize reporting practices to ensure consistency across various business units and divisions.
• Establish and maintain governance policies for analytics tools, setup, and reporting to ensure data integrity and consistency.
• Regularly audit and update analytics configurations to adhere to governance standards and best practices.
• Interface with marketing managers and other stakeholders to understand their data needs and ensure analytics solutions meet those needs.
• Manage and mentor a team of insight and analytics strategists and technical resources.
• Serve as the in-house expert on Google Analytics and Google Tag Manager, staying up-to-date with the latest features and best practices.
• Translate complex data into clear, actionable insights that drive business decisions.
• Develop and present regular reports and findings to senior leadership and other stakeholders.

Requirements

• Deep understanding of data layers, event naming conventions, and data collection best practices.
• Ability to guide technical teams in the setup and implementation of analytics systems.

Nice-to-haves

• Experience with e-commerce analytics and site experience optimization.
• Familiarity with ethical standards and compliance regulations related to data analytics.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities