VP, TikTok Shop & Global Social Commerce Strategy

SharkNinja•Needham, MA

13h•$265,000 - $315,000

About The Position

SharkNinja is building the future of social commerce and is seeking an executive to own this domain. The VP, Americas TikTok Shop & Global Social Commerce Strategy will define the global strategy, build the infrastructure, and drive Gross Merchandise Volume (GMV) across TikTok Shop in the Americas. This role will also set the global direction for live commerce, social affiliate programs, and new market launches across TikTok, Facebook, Instagram, YouTube Social Commerce, and emerging platforms. This is a high-visibility, enterprise-impact role reporting directly to the SVP, Global Direct to Consumer.

Requirements

Demonstrated experience owning and managing a $100M+ P&L, with direct accountability for revenue targets, investment allocation, and commercial outcomes.
12+ years in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership.
Proven, hands-on TikTok Shop expertise—affiliate programs, live selling, creator ecosystem development, preferably with Americas market depth.
Track record of building creator or affiliate commerce programs that generate measurable, attributable revenue at scale.
Experience designing and executing market launch strategies for new geographies or platforms.
Commercial instincts that translate to GMV, conversion rates, and Lifetime Value (LTV)—not just reach and engagement.
Experience in high-growth consumer products, CPG, or lifestyle categories (electronics, beauty, home preferred).
Exceptional cross-functional leadership; able to influence and align at the Executive Leadership Team (ELT) level.
Global experience with the ability to set strategy centrally while enabling regional execution.
Builder mentality—you've stood up teams, infrastructure, and programs from scratch before.

Responsibilities

Own TikTok Shop across the Americas, including affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture.
Build and scale live commerce capability across the Americas, focusing on cadence, on-screen talent, and real-time performance optimization.
Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets.
Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities.
Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey.
Own the annual and quarterly planning cycle, including channel-level beacons, KPIs, and investment allocation tied to revenue targets.
Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks.
Identify, pilot, and scale new platform opportunities with speed and discipline.
Lead the global strategy and launch framework for new social commerce market entries, defining sequencing, platform prioritization, and go-to-market approach.
Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets.
Build a repeatable market launch playbook that reduces time-to-revenue in each new geography.
Build and lead a high-performing global creator commerce ecosystem, recruiting and activating affiliates at scale with frameworks that drive attributable GMV.
Define global creator tiering, commission structures, and performance incentives that maximize ROI across all markets.
Separate brand-building creator value from direct commerce conversion and optimize both.
Partner with regional teams to localize affiliate programs while maintaining global consistency in measurement and performance standards.
Serve as the ELT-facing executive for social commerce business reviews, investment cases, and quarterly performance readouts.
Partner with Brand, Performance Media, Retail, DTC, Finance, and NPD teams to embed social commerce in every Go-To-Market (GTM) plan.
Align regional leaders to global strategy while empowering them to adapt for cultural and platform nuance outside the Americas.
Own the global measurement framework: GMV, ROAS, conversion rate, affiliate attribution, and audience growth—with dashboards that enable real-time decisions.
Build a continuous test-and-learn agenda that pushes SharkNinja's social commerce maturity forward quarter over quarter.