Market America - Greensboro, NC

posted 11 days ago

- Senior
Greensboro, NC
Professional, Scientific, and Technical Services

About the position

VP, Product Development & Management will educate, motivate and lead the Product Teams, including development, marketing, content, quality control and science, with an emphasis in health and nutrition. The VP will act as chief project manager for all efforts and coordinate these efforts to meet sales and profitability goals set by the business.

Responsibilities

  • Maintains accountability for the projects and objectives of the Product teams
  • Works as a liaison to promote and enhance the product life cycle between departments
  • Analyzes sales data, market trends, and competitive landscape to identify product opportunities
  • Provides detailed and precise reports to Executive team to illustrate trends, predictions, and relevant strategies
  • Leads the Science team to review industry trends for ingredients and product launches
  • Approves final product information, materials, features, benefits, specifications, and pricing to ensure accuracy
  • Collaborates on overall product plan to maximize sales and profitability
  • Work with Executive Team to determine product strategy
  • Researches and establishes pricing and margins to maximize profits
  • Oversees Content to ensure correct messaging and consistency is maintained
  • Manage employee relations inside and outside the department to develop successful working relationships to achieve goals and objectives
  • Leads the Science division to ensure proper support to move products forward upon approval and that statement of products are scientifically valid
  • Leads Quality Control Department to ensure any needed information such as label review, vendor issues, and manufacturing changes
  • Complies with company policies and procedures
  • Performs other duties as needed

Requirements

  • Bachelors degree in business, marketing, or equivalent disciplines
  • Minimum of seven (7) years of experience with progressive management experience
  • Demonstrated experience in consumer marketing and product development
  • Must have the ability to organize and coordinate multiple projects at once
  • Health & Nutrition knowledge and experience required
  • Proficient use of MS Office programs: Word, Excel, PowerPoint and Outlook, required
  • High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
  • Ability to get along and work with diverse personalities; tactful, mature, flexible
  • Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
  • Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail
  • Participative management style advocate of team concept
  • Results and people oriented, with judgment to balance other business considerations
  • Service oriented, but assertive/persuasive

Benefits

  • Equal Opportunity/Affirmative Action Employer
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