VP of Marketing

$148,789 - $223,184/Yr

Gesa Credit Union - Spokane Valley, WA

Full-time - Senior

Spokane Valley, WA

Credit Intermediation and Related Activities

About the position

The VP of Marketing is responsible for the leadership and oversight of the Marketing and Communications team. In this role, the team member will develop and execute the credit union's marketing and communication strategies, enhance the brand presence, drive growth through innovative marketing campaigns, and own the member experience. This team member will oversee public, media, and internal communication of the credit union to achieve the goals of growing membership, brand awareness, and reputation in the markets we serve. This position is responsible for collaborating with all departments and major lines of business to create and implement integrated marketing campaigns, manage brand positioning, drive organizational metrics, and enhance the member experience. As a member of the Executive Leadership Team, the VP of Marketing has broad responsibility for driving the organization's revenue and growth objectives as well as the quality and depth of member relationships. This team member will also be expected to serve as a role model for the company culture and maintain a positive attitude that promotes creativity, teamwork, and a favorable image of the company.

Responsibilities

• Provide leadership and oversight to the marketing and communications teams.
• Lead the development of an innovative marketing function that will drive the organization's strategic priorities while executing on time and within given resources.
• Capture our unique value proposition and market niche and drive initiatives that promote our brand and services to current and prospective members.
• Provide visionary leadership, foster innovation and excellence, and build bridges, internally and externally, to support the achievement of our organizational strategy and objectives.
• Champion customer centricity, lead the member experience program, and collaborate effectively with other departments to integrate member insights and perception into the operational strategy.
• Engage target audiences to generate widespread awareness of all credit union products and services through a variety of creative methods and vehicles.
• Create and manage an annual marketing budget in accordance with financial and strategic objectives.
• Utilize enhanced testing and measurement to continuously assess effectiveness of brand and market strategies.
• Provide Return on Investment (ROI) reporting and comprehensive online and Search Engine Optimization (SEO) reporting analytics.
• Work closely with the marketing and communications teams, offering strong leadership, effective mentorship, and management to help team members achieve their goals and desired outcomes.
• Foster a culture of team member engagement while ensuring accountability to high levels of quality, productivity, and member relationships.
• Serve as a key member of the Asset Liability Committee and provide a unique perspective on committee decisions related to market and product positioning, market share growth, and member engagement.
• Serve as an engaged member of the Executive Leadership Team and effectively contribute to team synergy, as well as organization-wide strategy, communication, and leadership.

Requirements

• Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
• 10+ years of progressive leadership experience leading the marketing function.
• Three (3) plus years of Credit Union/Retail Banking experience.
• Thorough understanding of financial services and banking applications, especially the electronic and digital channels.
• Three to five years' experience working with Sales Force Marketing Cloud and/or Sales Force Financial Services Cloud.
• Broad understanding of underlying technology platforms.
• Proficiency with standard office equipment, computer programs, product management software.
• Some travel may be required to fulfill duties, career development, and/or responsibilities.

Nice-to-haves

• Expert level knowledge of all internal processes, procedures, limits, technology, and all associated items that impact the member experience.
• Expansive knowledge of industry trends and best in class solutions.
• Lead and mentor small to large teams.
• Ability to lead large and complex projects to successful completion.
• Maintain deep knowledge of design, development, and implementation strategies of digital products.
• Deep knowledge of product sales and service and familiarity with member onboarding.
• Maintain up-to-date and comprehensive knowledge of all credit union products, services, policies, and procedures.
• Ability to work with other departments and influence vendor partners.
• Display respect for diversity: treat people with respect, keep commitments, and maintain a high level of integrity.
• Effectively communicate and receive ideas and information.
• Ability to create and manage a departmental budget.
• Ability to run project implementations similar to a project manager.
• Possess and display excellent customer service attributes.
• Maintain a positive and professional image through effective verbal and written communication.

Benefits

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off - Plus 10 Paid Holidays!
• 401(k) Match
• Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product discounts
• Engaging Work Environment
• Rewards and Recognition Programs