VP of Global Customer Marketing

Qualtrics - Provo, UT

Full-time - Mid Level

Hybrid - Provo, UT

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Vice President of Global Customer Marketing at Qualtrics is a strategic leadership role focused on enhancing customer experiences and driving commercial impact through comprehensive marketing programs. This position involves close collaboration with customer success and product leadership to develop initiatives that support customer retention, expansion, and community engagement. The role is pivotal in scaling customer marketing capabilities and leading internal customer experience programs, ultimately aiming to foster a strong community and advocate for customer success.

Responsibilities

• Develop and implement the global customer marketing strategy, plans, and budget.
• Collaborate with customer success and product leadership on lifecycle programs across all touchpoints.
• Develop the customer advocacy program to identify and champion best customers.
• Drive industry thought leadership through the XM Institute and build a community of practice.
• Build out the product certification program for customer practitioners.
• Develop community programs to enhance education, engagement, and connection to the brand.
• Champion internal customer experience programs to drive organizational accountability.
• Work with customer success to define and monitor customer health metrics.
• Optimize lifecycle programs to drive personalized content and experiences.

Requirements

• 15+ years of hands-on experience in B2B marketing, particularly in integrated marketing, content strategy, and digital channels.
• Deep understanding of customer experience management and customer lifecycle journey.
• Strong strategic and customer-focused approach with data-driven decision-making skills.
• Proven track record of delivering measurable commercial results.
• Strong understanding of market research and data analysis methods.
• Excellent verbal and written communication skills.
• A master's degree in marketing or business administration is preferred.

Nice-to-haves

• Experience managing scale digital programs across enterprise and self-service customer segments.
• Ability to recruit and develop high-performing talent with a focus on diversity and inclusion.
• Experience leading community programs that foster long-term customer relationships.

Benefits

• Hybrid work model allowing flexibility in work location and schedule.
• Commitment to diversity and inclusion with reasonable accommodations for individuals with disabilities.