VP, Marketing & Communications

Pinnacle Reliability India-posted 3 days ago

Full-time • Mid Level

Pasadena, TX

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As our VP of Marketing & Communications, you will have a green-field opportunity to build the entire marketing and comms strategy and function from the ground up. You are the architect. You will report directly to the Chief Strategy Officer and work in lockstep with Sales and Engineering leadership. You will have full autonomy to decide on the right "build vs. buy" model—hiring a small internal team, leveraging specialist agencies, or creating the optimal hybrid. A unique part of this role will be harnessing the incredible expertise of our 500 employees, turning their collective knowledge and networks into a powerful market-facing asset.

Develop and execute a comprehensive B2B marketing strategy designed for a technical audience with a long sales cycle.
Architect our entire demand generation function (inbound and outbound) to create a predictable and scalable pipeline of qualified sales opportunities (SQLs).
Establish and own all marketing KPIs (e.g., MQL-to-SQL conversion, pipeline velocity, customer acquisition cost) and manage the marketing budget to maximize ROI.
Become the expert on our buyers, competitors, and market, using that intelligence to guide our positioning and go-to-market strategy.
Work with our engineering and product teams to translate complex technical features into clear, compelling value propositions and client-centric messaging.
Oversee the creation of high-impact technical content (white papers, case studies, webinars, technical articles) that establishes us as the undisputed thought leader in our space.
Arm the sales team with the world-class collateral, presentations, and competitive intel they need to win complex deals.
Be the single point of ownership for all marketing.
Assess the business needs and build the right team structure. This includes recruiting and mentoring a small, high-impact internal team.
Identify, select, and manage all external resources, such as digital agencies, PR firms, and creative freelancers, holding them accountable for performance and results.
Partner with leadership and The People Team to develop an internal communications strategy that keeps our 500 employees informed, engaged, and aligned with The Pinnacle Way.
Design and launch an "employee advocacy" program to actively leverage our team's vast professional networks.
Provide employees with the right content, tools, and training (e.g., on LinkedIn) to confidently share company news, build their professional brands, and become a key source of networking and market intelligence.

15+ years of B2B marketing experience , with a clear track record of building and leading the marketing function in a technical B2B company (e.g., enterprise software, engineering services, industrial technology).
Proven "Player- Coach": You are a high-level strategist who is not afraid to roll up your sleeves and execute.
Expertise in Long Sales Cycles: You understand how to market and nurture high-value (e.g., six- or seven-figure) deals over a 6-18 month sales cycle.
Technical Fluency: You have a demonstrated ability to grasp complex technical or engineering concepts and translate them for a business audience.
Full-Funnel Ownership: You have experience building and managing a B2B demand-gen engine and are metrics-driven.
Exceptional Communicator: You are a clear, concise, and compelling communicator, capable of aligning executives, sales, and technical teams around a single vision.

Direct experience marketing to the Oil & Gas, Chemical, and/or Refining industries
Experience building and managing a hybrid team of internal staff and external agencies
Experience with internal communications or employee advocacy programs

Health, vision, and dental insurance, life insurance, 401(k) matching, paid time off (PTO), nine paid holidays, 8 hours of volunteer paid time off (VPTO), and maternity and parental leave.
Onsite gym with full amenities, walking workstations, free parking, mini mart/snack machines, gourmet coffee machines, multiple indoor and outdoor collaboration areas, huddle rooms, deep workspaces, and lactation facilities.
Quarterly town hall and fellowships, length of service awards where employees receive additional paid time off and bonuses to cover travel expenses for anniversary milestone trips (5, 10, and 15 years).
Opportunity to participate in customer-focused project management groups (PODs) that help facilitate collaboration and project support, access to company technology stack of Microsoft Office 365 Suite and MS Teams, comprehensive onboarding, on-demand training, regular lunch and learns, supervisor and accountability training, leadership development programs, continuous learning opportunities, and more.

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