Havas Media Group - New York, NY

posted about 2 months ago

Full-time - Senior
New York, NY
10,001+ employees

About the position

The VP of Communications Strategy at Havas Media Network is responsible for leading the development and evolution of communications strategies and media planning approaches for local clients. This role involves crafting strategic solutions, mentoring junior talent, and ensuring best-in-class work across various clients. The VP will establish campaign mechanics, map consumer journeys, and drive thought leadership while building strong relationships with clients and cross-discipline teams.

Responsibilities

  • Crystalizing client brief against business outcomes and translating this into actionable media opportunities.
  • Leading creation of internal brief and kicking off cross-discipline teams.
  • Pushing intelligence and insights to inspire new strategic directions and distinctive work.
  • Developing the communications strategy and translating this into the media planning approach.
  • Advancing the team's thinking in strategic media planning by challenging group goals and balancing client, company, and team needs.
  • Mapping and designing the consumer journey and other relevant research to identify key patient & physician behaviors for meaningful media experiences.
  • Guiding audience architectures, learning agendas, & strategic frameworks to guide and evolve the media experience.
  • Partnering with cross-discipline teams to define innovation opportunities and ensure these are connected to incremental business value.
  • Driving thought leadership content and providing trend and insight updates proactively to clients and agency stakeholders.
  • Participating and on occasion, co-developing & leading, client and interagency workshops.
  • Presenting work to and engaging with clients.
  • Building strong relationships with clients, agency partners, and cross-discipline teams to actively challenge, evolve, and pursue stronger work together.

Requirements

  • At least 8-11 years professional experience.
  • Exposure to Media, Brand or Consultancy.
  • Experience working in insights and strategy as well media planning.
  • Experience managing cross-functional teams.
  • Excellent verbal and written communication skills.
  • Strong research & data capability/ interest.
  • Exposure to data platforms such as DMP, CDP, DSP, etc.
  • Familiarity and experience driving strategic deliverables & processes including brand strategy, communication strategy, consumer decision journey mapping, audience strategy, and content strategy.
  • Familiarity & experience with audience insights tools (e.g. MRI, Simmons, IPSOS, Helixa, YouGov).
  • Familiarity with research tools (including cultural mapping, social listening, competitive landscapes).
  • Understanding of metrics, measurement, digital data & analytics.
  • Familiarity and experience driving budget decisioning and channel allocation based on business goals.
  • Familiarity & experience with media planning tools (e.g. Nielsen Media Impact).
  • Familiarity with audience measurement tools (i.e. Comscore, Nielsen).
  • Ability and appetite to speak fluently with point of view about industry trends and shifts across social, content, adtech, audience strategy, post cookie solutions and topics related to the changing healthcare landscape.
  • Proactively identifies challenges and opportunities across clients to grow and deepen relationships.
  • Comfortable and enjoys writing engaging presentations in PowerPoint.

Nice-to-haves

  • Ability to manage multiple projects and workstreams.
  • Comfortable pivoting based on changing needs and dynamics.
  • Takes initiative to proactively set the strategic agenda for clients and for the team.
  • Proactively cultivating innovation / disruption and can effectively integrate new ideas into ongoing processes.
  • Detail oriented & skilled at crafting data-driven arguments.
  • Strong ability to think on feet and provide clear rationale for plan recommendations.

Benefits

  • Equal opportunity employer with a commitment to diversity and inclusion.
  • Opportunities for learning and growth through local agency training sessions and global development programs.
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